Small businesses are the most vulnerable to economic crises, but they find it easier to adapt quickly to change and go online. Small businesses can sell or provide services through their website, online trading platforms or social media pages. For example, you can see how it’s done if you visit https://m.22bet.com/line/ or your nearest grocery store site.
Regardless of the method you choose to sell, social media can be the place where you first meet potential customers. Whether that meeting leads to lasting friendships or commercial prospects depends on your communication strategy. These tips are aimed to promote a small company in social media.
Stay on Top of Innovations and Trends
Small businesses are more receptive to market changes, fashion trends, technology and consumer insights. While large companies are transforming online communications to attract millennials, small businesses are already connecting with Generation Z and Alpha.
Make it a habit to keep up with news about technology, evolving social media, and anything that aligns with the interests of your target audience.
As soon as you find something new, try to use it in your communications. For example, a new way to customize stories on Instagram, technology for VR parties, or something else we can’t even imagine yet.
Be the first to use visual and technology trends! This will allow you to stand out from the competition and attract new customers.
Focus on the Customer Profile
A customer profile is a detailed description of a typical member of your target audience. It includes demographics, geography, psycho-emotional characteristics, financial situation, goals and fears, lifestyle, education, habits, and other information.
The difference between a target audience portrait and a customer profile is that the latter describes a specific person, not a generalized group. You can create one based on existing customer data or online research. A great way to narrow down your target audience is to conduct in-depth interviews.
When you’re planning a story or publication on a particular topic, simply ask yourself if it would appeal to a particular person whose profile you’re targeting. This approach will help you avoid wasting your budget on generalized communication with an abstract audience.
Use Automatic Content Uploading
Content and frequency of posts are very important. But it’s content uploads that often take up a lot of valuable time that your managers could be using to create new texts and compelling images.
Try using Later, Feedly, Sprout Social, CoSchedule or Buffer to save time and automate the posting process for more productivity.
Find Brand Ambassadors Among Micro Influencers
Influencers are so important because people are trusted more than abstract brands, and ordinary people elicit more sympathy than superstars.
One of the innovations of Influencer marketing is the transition of brands from one-time partnerships with Influencers to contracts with brand-ambassadors. The essence of this approach is that users begin to associate brands with a specific person they respect or like.
For smaller companies, this strategy has one important advantage. It saves money, because multiple one-time campaigns with Influencers are more expensive than a long-term contract with them.