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Ardmore appoints Alex Thompson insights and planning analyst

Ardmore has announced the appointment of Alex Thompson as the company’s newest insights and planning analyst.

The business announced the appointment as part of a wider strengthening of its planning and insights function, which the company says will be pivotal to its growth over the coming years and for continuing to successfully navigate its clients through the market uncertainty created by COVID-19.

With a strong background in behavioural psychology and data analysis, Alex Thompson will take up the role of Strategic Planner from 9 February 2021.

Ardmore provides strategic marketing and communications to wide range of private and public sector organisations in NI, ROI, GB, Europe and the US. With a 60-strong team, the company works with clients such as Translink, Stena Line, Lidl and Network Rail. Based in Holywood, Northern Ireland, the company is a shareholder in Worldwide Partners Inc., the largest network of independent agencies across the globe, providing it with access to market insights, research and data from across the world.

Managing Director, Mark Irwin, said the appointment represented an important strategic move for the company. “Understanding how consumers behave and respond to information has always been a crucial part of marketing and communications. But as technology continues to evolve in a more globally connected business environment, gaining a deeper and real-time understanding of how consumer trends are evolving is crucial for developing compelling, impactful and relevant marketing communications.

“Alex’s appointment is a hugely exciting development for our business as we continue to scale up our planning and consumer insights capabilities which will be pivotal in achieving our ambition to be a world-class marketing and communications adviser.”

Planning Director at Ardmore, Ed Henderson, said: “Alex Thompson is a real talent and his expertise and knowledge will be a huge asset to our planning and insights department as we continue to embed the latest data and research into our work. In a hugely and increasingly competitive media landscape, only campaigns with their finger on the pulse of what their audiences want and expect will cut through and deliver the type of behavioural change we aspire to achieve.”