The global emergence of the internet has long enhanced every aspect of human interaction including business. It is no longer news that your business needs a website to gain more visibility. However, with the emergence of social media and the many businesses that run totally on it, it is very likely that you might think for one second that a website isn’t really that great. Right?
As an admin of your site, you need to make sure that it is safe and that it has flexible access. Web hosting services are in charge of both of those topics. While there are many types of hosting services, one of the newer types of services that is becoming popular is cloud hosting. It gives you easy access from multiple devices and the resources are located in more than one server. We recommend you to read more on cloud hosting if you want to get familiar with this service. Making your site secure and easily accessible is the first step towards building a solid online presence, which will help you in the process of marketing and eventually, maximize your profits.
That said, we’ll look at popular and unpopular ways you can maximize your website for profits. This is it.
With a basic website to your name or your business’, you give yourself the opportunity to be seen by almost anyone anywhere in the world. The search engines are by far the most visited sites on the web and getting your website indexed by any of them will open the doors of unlimited possibilities to your business. You probably already know this hence, we won’t be digging further on this benefit.
Professionalism and Credibility
These days, a website is the new business card. A business without a website is very likely going to be considered wacko and unserious irrespective of their success they may enjoy. When your business has got a functioning website, the impression it creates is that it is a legit business and it offers credible goods and services This affects the general perception of the public will be geared towards thinking highly of your business and will rate it as a credible business outfit.
Growing Your Social Media Presence
Social media accounts are now the new generation of websites and most businesses are actively looking for ways to grow their social media presence. Even before deciding to set-up a website, most businesses create a social media presence and start building a following. Again, it is one of the fastest ways people can connect with your business. Why not send your website visitors to your social media profiles instead of letting the get away totally?
When you put your social media links on every page in your website and close to the top, many of your readers will head over there after using your site. Do well to motivate them by creating irresistible offers, giveaways, tips and freebies which will make them visit your social media accounts. To make this strategy work better, every post has to be some sort of copy but without coming across as too salesly.
Building Sales Funnels
One of the most profitable things you can do with your website is to build sales funnels; which is something you are unlikely to be able to do with a social media account. Make no mistakes about this: social media can be part of a funnel. In fact, many funnels start with a social media advert which sends human traffic to a landing page.
These days, many niche businesses do not waste time and resources on creating elaborate websites which have a multitude of pages. A one page website with premium level copywriting plus an irresistible offer is a goldmine. A brilliant businessperson will ideally pull traffic towards this page through search engines, social media and their email lists.
Let’s quickly add something here. In one of the benefits of having a website that’s listed above, it’s pretty clear that you can grow your social media through traffic from your website. However, you must not waste time building a huge following on the wrong social media networks. For instance, in this Mashable article, Jack Morse narrates a report which shows that at least half of the accounts on Facebook are fake.
There are a plethora of reasons remaining but these are the most important five as it keeps your business afloat, secure, competitive and cost effective. So, rush now to get your own business website and put your name on the mad.