Considering that there are over 3.9 billion email users worldwide, it is safe to say that email marketing campaigns are an excellent digital marketing move. The majority of email users check their mail first thing in the morning, so the chances they will notice your email are huge. Email marketing campaigns are a brilliant way to reach your customers and develop a trusting relationship with them.
If you are a marketing specialist planning a new email marketing campaign, don’t forget to secure your computer. Besides the must-haves like antivirus software, consider using a VPN as well. Some of you might be wondering how a VPN app works. It is a tool that encrypts the data you send and secures your internet connection.
What is an Email Marketing Campaign
As you might have guessed, an email marketing campaign is a way to engage with potential and current customers. The goal is to motivate people interested in your brand to take action. It should result in increased sales and leads.
The popularity of emails does make things a lot easier, but starting a successful email marketing campaign does require preparation, research, and creativity. It is crucial not to rush anything. Come up with unique ideas that appeal to your target audience, and before you know it, your subscriber list will grow.
Starting an Email Marketing Campaign
Before you launch your campaign, there is a lot you need to do in terms of preparation. The success of the campaign will depend on these steps.
Create the Email List
You can’t start an email marketing campaign without a list of emails. The easiest way to do this is to motivate your visitors to subscribe to a newsletter or receive product updates from your business. It could be tricky to encourage visitors to type in their email addresses. But now is the time to get creative.
Some companies also include freebies for people who subscribe. These are downloadable content like ebooks and printables. Additionally, great copywriting also attracts new visitors. Regularly update your company’s blog with relevant and engaging stories. Then send out the links to recent blog posts via newsletters.
Plan the Campaign
Once you have a list of emails, start planning your campaign. A rough draft will do just fine at this point. Determine how often you want to send emails to your subscribers and what type of content you wish to focus on in your marketing campaign.
Make sure you don’t spam the subscribers. A welcome email is terrific, but there is no reason to bombard their inbox. Also, now is the time to brainstorm the email subject lines. These should be brief and personalized. Plus, avoid trigger keywords that could send your email straight to spam.
Make sure you address the subscribers by their name. Reading a personalized email will create a bond with a brand. You also have to curate the content and make it useful. Include links to blog posts that are educational or explain something your business is working on at the moment. Don’t forget to point out why they might find that information helpful.
Personal stories are an excellent idea too. It makes the subscribers build an even deeper connection with a brand. Using gifs and memes is encouraged as well. Of course, you don’t have to squeeze in everything in a single email.
Finally, your newsletter should have a call to action. It is best to put it in the middle or near the end. You don’t want to pitch at the very start of a newsletter. Be direct and keep your call to action short.
Even though your email marketing campaign should have more text than pictures, don’t ignore the power of design. If an email looks plain, the chances are users will dismiss it. Therefore, come up with eye-catching visuals.
People often read emails on their mobile phones, so your email template should be responsive. It has to look the same on all devices. Remember that some people disable images in emails, so be prepared for that. You could use alt tags to give these users a brief description of the pictures. Eventually, they might get curious and even turn on the images.
Each email marketing campaign is a learning opportunity. Through it, you can get to know your subscribers and customers. It will give you insights and ideas for all future campaigns. Think about experimenting with sending emails at different times of the day and write down the results.
Your service provider can also give you the analytics. This data will tell you how many times subscribers opened the email, clicked on the links, or shared it with their contacts. Through this, you can learn how to set up your next email marketing campaign. And it might be even more successful.