When you decide to hold a fundraising event, you need to be successful and meet the targets set. Setting a successful event needs a lot of planning and getting everything right. There’s designing the plan, marketing, reaching out to people and corporations, and making the actual event happen. All these steps will require some hype so that attention is drawn towards the main event.
Creating hype around the fundraising event places you in a better position to get the funds. You’ll get more people to come to your fundraising, and those people have a high chance of giving you donations. So, creating hype is a very important step in fundraising, but how exactly do you do it? Continue reading this article to get a better understanding of how to make a successful fundraising event.
How To Create Fundraising Hype?
A fundraising hype is all the things you do to draw attention to your event. The marketing strategies, the content, and the outreach programs all count as the hype. You have to create engaging content that will attract interest and bring in the funds.
Here are some helpful tips on how you can create hype:
Create A Cool Theme
Themes are an excellent way to increase visual marketing and improve awareness of your event. First, you can start with having a cool name for your event. The name should be simple to remember as it’ll help with mouth-to-mouth marketing. Next, you can add some fun by using puns so that people will love it. Secondly, you can create appealing graphics and videos to use in your campaigns.
Finally, you can design a general theme based on your target audience and the nature of your business. However, even when going for a formal theme, you can throw in some informality and relaxed themes to tone it down. A theme will increase event hype by dictating factors like dress code.
Use The Power Of Social Media
Most people spend time on social media platforms, and therefore, these platforms form an essential customer base where businesses can easily interact with clients and prospects. This is the same case with your fundraising event, where you can use these platforms to reach potential donors and other people to attend.
Create engaging content for your audience through videos, photos, and posters. Highlight important features of the fundraiser, like the date and the venue. Other option includes using promotional tools such as paid adverts to reach more people. Social media can help reach more people than other forms of advertisement.
Influencing is a valuable asset in social media marketing. Influencers always have a large social media following, and businesses usually leverage this to ensure their products are marketed to a large group of people. In such cases, you can use their social media power and following to help boost potential attendants to your event.
In addition, some of these influencers are good stage performers, and if they attend your fundraising, then they’re more likely to attract more people to it. So, combining social media and influencers will ensure your message reaches a bigger audience.
Create A Charity Event Within The Fundraising
When you include a charity event in your fundraising, you’re more likely to attract more donors and non-profit organizations. Tell people that part of the funds raised will go to a charity event, and people will like your event even more.
You can invite a speaker or a leader from a charity organization to be part of your event or partner with other charity organizations. People are more generous and compelled to give if they know it’ll help others. Therefore, apart from your fundraising business, don’t forget to also focus on the humanitarian side of it.
Another significant way to create hype around the event is to use newsletters and direct mails. There are several newsletter ideas that can help you get the attention of the reader and drive them towards the event. For example, in your letter, be keen to give the fundraiser details that may have been missed in the social media posts.
Another advantage of using newsletters and mail is that you can personalize the message of each donor. You can appreciate them for the past support and highlight how you’d appreciate working with them again. This helps to reach the donors directly rather than a general target.
Even though you may target as many people as possible, you shouldn’t make it look like it’s something anyone can get in. You already have the prospects in mind; therefore, you have to try to make the event look exclusive for them. Make them feel special by customizing personal messages that you send to individual donors.
For example, if you send messages like invite-only, through emails or direct mails, the donors have a higher chance of coming. This is because they know this event was created exclusively for a particular group of people. The key is making them feel comfortable with the event so that they can come.
If the event is open to many people, you can create VIP sections for some special guests. It helps create exclusivity in the event while still maintaining a large number.
Add Silent Auctions
Silent auctions are an excellent way to increase the hype of an event while still raising extra money. You can collect merchandise associated with your company and other exclusive prizes from sponsors. You can then give your attendees hints of what to expect when they attend the function.
On the primary day of the event, you can let them compete for the prizes. This will help raise the spirit in the room as it will be more than just contributing. In the end, you’ll get more money while providing the attendees with a great experience.
How you plan your fundraising will significantly determine how successful it’ll be. However, creating a fundraising event is like creating any other event; it needs some hype to get things done. When you have your plan set, you can then market your event to get donors.
You should also note that fundraising doesn’t stop after the donation, so remember to follow up on donors and keep it active, as they need to know what’s happening to their money.