In today’s fast-changing business environment, it is no longer sufficient to provide a product or service that customers might want to buy. With so many brands emerging nowadays, customers are becoming increasingly conscious of who they’re buying from and what those businesses stand for. It is, therefore, more important than ever to regularly communicate with customers and, with that, form valuable and lasting relationships. Websites such as Chirpish can help you develop great customer service
But how do you make sure your communication meets – or even exceeds – customer expectations? While being accessible and offering great customer service is certainly a prerequisite, you need to also make sure that you’re reaching out frequently and engaging with your clients on relevant channels. This will not only strengthen your brand image but will help you stay top of mind in a sea of competition.
That being said, businesses often walk the line between being pushy and communicating in a way that resonates with their audience. To help you find the best communication strategy that fosters value-based relationships, here are 4 ways to stay in touch with your customers.
Be Active on Social Media
Although the social media channels you use for your business depend on your audience, your approach to the platforms should remain relatively the same. Whether you’re growing your Twitter, LinkedIn, or Instagram followers, posting updates, news, or any other form of content is essential for keeping your audience engaged and creating a platform where you can stay in touch with them.
Apart from creating posts about new products, discounts, or business updates, social media is a great place for responding to your customers’ questions and having a direct conversation. Keep an eye on any comments or direct messages, and be sure to reply both promptly and in a friendly manner. If customers are happy with your business, they are likely to share your content and recommend you to friends, so remember to reciprocate the support by addressing any negative experiences and providing positive ones.
Send Personalized Recommendations
One of the best – and most effective – ways to stay in touch with your existing customers is through email campaigns. Once you have their permission to contact them via email, you can use the opportunity to get creative and send them information that might be of interest to them. Although you shouldn’t send an email every day, there are many benefits to sharing frequent updates and personalized offers.
In fact, research has shown that 55% of consumers would find their email experience more enjoyable if they received more targeted promotions and discounts. These can include birthday offers, recommendations based on previous purchases, and updates on new products that match the consumer’s interests. Try to keep your emails focused on how you can be of help to the customer, rather than centered around your business, and you will likely make your customers excited about staying in touch with you.
Ask for Feedback
After a customer makes a purchase, you can stay in touch by checking in and asking for their feedback. Depending on your product or service, the feedback can come in the form of a rating, a direct response, or a customer review on your website. These might, in turn, give you a chance to post feedback on your social channels to keep in touch with your other consumers.
About half of all consumers globally post reviews about a product, service, or business every month, and most of them turn to other people’s reviews when making purchase decisions. The more effort you put into fostering good customer relationships, the better your chances will be of getting positive reviews or even insight into how you can improve your offerings. These positive relationships can then help you attract other potential customers to your store.
Create Events or Workshops
Depending on the nature of your business, there are different possibilities for meeting your clients or organizing events they can join. Whether it’s a one-on-one meet-up, a webinar, live video on Instagram, or discussion groups, there are many ways for your customers to see the person behind the business or learn more about your expertise.
Interacting with your customers in this way is especially important for repeating business with B2B clients, but it’s a good way for staying in touch and building long-lasting relationships for any type of business. Even if you’re not hosting an event yourself, letting your clients know of upcoming ones or sharing important information from other sources is a great way to show your dedication to the field and personalize your communication with them.
With so many tools available online, there are numerous ways businesses can stay in touch with their consumers. The key, however, to building strong and long-lasting relationships is focusing on how you can offer your customers additional benefits instead of pressuring them into making another sale.
Some effective ways for staying in touch include being active on social media, sending personalized recommendations, asking for feedback, and creating events or workshops. If you know which channels your audience prefers and communicate valuable information, you will likely find even more ways to strengthen your relationship and stay top of mind.