For businesses with on-site establishments, aside from the products, finances, and management what is the most important factor that needs attention as well? It is the signage. No company would surely last if the people and their prospective customers do not know they exist.
Signage plays an essential factor in keeping the business rolling. First of all, it is the very first thing that people see when dealing with businesses. Hence, it sets the mood and attracts the perfect prospects for the company.
However, plastering logos on a Sintra board alone isn’t gonna do you any good. Designers also have to consider the placement, typography, and a whole lot more. What you have to put in mind is to allocate some budget for it since it is a piece that would be part of your business’ representation.
Here are some of the best tips and tricks that might work best:
Use of Images and Proper Typography
After deciding on the product, the next thing that business owners usually think about is the name. Usually, the name of the brand is already its own identity. “Pretzels, etc.” is one for the bakeries, “Chopsticks Galore” is perfect for Chinese food, and maybe “Mario’s” would work best for Italian. However, by adding a few more icons to the signage, like some pasta or bread, depending on the business, it would help customers identify the product offers faster and easier.
As for the color choices, it must also resonate with the merchandise that the company is offering. At the same time, it must give the customers a certain “feel” or “vibe” whenever they see the signage. For example, a clothing brand with the word “Candy” in it would probably have a harder time engaging people to come to their store if the colors they used are black and white.
At the same time, something about the name tells the customers it is a “fun” brand. Hence, you should think about the typography of your business signage. Avoid bland fonts such as Calibri, Arial, etc. Try Agent Orange, Great Vibes, Back to Black to match with the name.
Nevertheless, any icon and typography put into the signage must resonate with the brand.
Set the Mood
Aside from the images and typography, it is important to set the mood with the signage. Try to get a general “vibe” of what the whole establishment is giving. For example, is the clothing store painted with clean white, paired with bright lighting? Then black and white signage might do. However, if it’s a clothing store with a dark interior and colorful lighting, then maybe the monochromatic sign would not do.
The most important part is to play around with the images, typography, and lighting, and even shape of the signage. Ask the experts for the best metal signs for business, and they would immediately know which would work for your business.
All through it, the most important part is for the people to feel what the brand would make them feel. Because the signage contributes to the perception of the prospective customers to the brand.
Keep It Fresh
Like what is stated above, the signage is a representation of the business and its establishments. Hence, it shall be an embodiment of what the business owners want their customer to perceive their business as. No matter how long the business has been established, the signage, as the first thing that customers would see, already sets standards and expectations. Hence, it is important that the signage is clean and fresh.
Ensure that the lights are always lit, no letter is out of place or broken, and generally, it should be clean. Of course, there would come a time when the world moves forward with a new trend of signage styles and décor. When it happens, be sure to curve and bend with the flow. Keep the sign fresh and updated so customers can have the best impressions and keep them coming back.
Make the Business Stand Out
It is normal to have competitions left and right. Hence, do not just go with the flow, it is important that the business stands out. Before signing up or choosing metal signage for your business, it is a must to do some research on the competition beforehand. Look at a lot of various factors like what does their signage typography looks like? What color scheme are they following? What is common among them?
Once it is determined, go rebel and do what they are not doing. Of course, it must still align with the vibe and marketing goals. Nonetheless, look at opportunities along the way which would set your business apart from the rest.
Why Is Business Signage Important?
The business signage sets everything for the business and its standards. Hence, the perfect signage is not the one that is made of gold or the brightest one on the block. Keep in mind that it is the one that brings the best imagery, typography, and fresh new ideas to your business.
The best and perfect one is the signage that would set the business apart from the rest and bring in more customers in the end.