Any business owner who sells on Amazon can attest to the stiff competition on the platform. With over 5 billion worldwide monthly visits, the market the platform can access is worth almost any amount of effort from sellers. Part of any successful Amazon business is appealing to the platform’s search engine algorithm – whether it’s paying for sponsored posts, ads or collaborating with an Amazon agency to rank organically, there is no shortage of ways to optimise the rankings of any business on Amazon.
One of the simplest (and most important) ways to appease Amazon’s SEO standard is to optimise product listings- rather than being a pure copywriting task, this practice can also fall under customer service and market research. This means it is both a simple and a complex task to do right, all at once. So, what can business owners do to optimise their product listings and rank higher in Amazon search results?
Use Keywords and Pay Attention to Product Titles
By using a mixture of keywords that are popular in their niche and are not overly competitive but that are still searched for in a relatively high volume, Amazon sellers can potentially boost their rankings. Of course, finding good keywords and ranking for them is a long process that requires a decent amount of expertise surrounding Amazon SEO.
However, despite these technical aspects, it’s also important to keep in mind the end goal of any Amazon business: selling products! This means that, on top of using the best keywords in the right ways, sellers should also make product titles and descriptions easy to read and understandable to their audience.
Descriptions shouldn’t be so keyword-heavy that they cease to make sense. Rather, they should aim to describe the product accurately and match the qualities the potential customer is looking for in their search.
Answer Customer FAQs
While Amazon sellers should always endeavour to answer customer FAQs in the description of their product, there will typically be some information that doesn’t fit into the description, and that can be answered in the FAQ section of the product listing.
If a product receives plenty of questions, this can be both a good and a bad sign – business owners should always be clear and thoughtful in writing product listings, which means obvious questions shouldn’t be necessary. However, asking questions also means that the customers are interested and is, therefore, a positive factor to consider when answering FAQs.
While Amazon does let other customers reply to FAQs, it is generally a good idea for sellers to reply to customer queries themselves, showcasing their excellent customer service before the customer has even made a purchase. If sellers do not answer FAQs promptly, there is a chance that Amazon may automatically email other customers who have recently bought the product and encourage them to answer instead. This can be disastrous, often leading to incorrect answers and a bad customer service reputation for inattentive sellers.
Keeping an eye on customer FAQs can even inform subsequent updates of product listings and descriptions of new products- thereby improving overall Amazon SEO.
Hire an Amazon Marketing Agency
If optimising product listings, staying up to date with Amazon’s guidelines, and becoming an overall expert in Amazon SEO seems like an impossible task, that’s okay. Luckily, there are many Amazon marketing agencies who are experts in scaling businesses on the marketplace, regardless of whether they’re just starting out on the platform or if they’re marketplace veterans searching for where to improve their services next.
Many business leaders decide to partner with an Amazon agency in order to give themselves more free time to concentrate on selling more products, building a business independently of Amazon, and exploring expansion opportunities in their niche.