Lydia McClelland, Chartered Marketer and Licensed SOSTAC® Trainer takes on the role of CMO at VCMO, helping SMEs across the country to achieve business growth through a strategic approach to marketing by providing training, mentoring and consultancy.
Highly experienced chartered marketer, fellow of the Institute of Chartered Marketing and licensed SOSTAC trainer, Lydia McClelland is now sharing her vast marketing knowledge with SMEs who are under the mentorship of VCMO.
Working as part of the VCMO network, Lydia will support privately-owned and investor-backed businesses that operate without a full-time marketing leader or navigating marketing transition.
Lydia brings significant expertise to the VCMO network having held senior marketing, business development and GM roles across economic development, the arts, higher education and visitor attraction/science sectors in Northern Ireland.
During her recent fractional role as Director of Marketing at the Academy of Executive Coaching (AoEC), Lydia supported a brand repositioning project, grew sales and supported the growth of its global partner network to ensure AoEC is the leading coach training provider in the UK.
Speaking about joining the VCMO network, Lydia commented: “I’m delighted to join the VCMO Network with fellow Chartered Marketers and Fellows of the CIM across the UK and Ireland and look forward to adding value to VCMO’s client base.”
This partnership sees VCMO strengthen its presence in Ireland and Northern Ireland having already established a presence in Bristol, London, Manchester and Yorkshire.
Paul Mills, CEO and Founder of VCMO, said: “I’m thrilled that Lydia has joined the VCMO network where her expertise will be highly sought after by early-stage and mature businesses that want to gain a competitive advantage through the fractional leadership model.
About Lydia McClelland
Lydia McClelland is a chartered marketer, fellow of the Institute for Chartered Marketing and a Licensed SOSTAC trainer. Lydia provides SMEs across the UK and Ireland with support for business and marketing, training, consultancy and fractional CMO.
For more information about Lydia McClelland, visit www.lmc-associates.co.uk.
