Biggest sponsors of Euro 2020

Euro 2020 will be big and the thoughts of what a spectacle it will be is already sending spine-tingling sensations down the spine of football lovers. It is difficult to predict who will win the Euro 2020 Championship. The 2020 edition of Europe’s premier international football competition brings an air of novelty in its organization. It is the first time it will be hosted in twelve cities in different countries on the continent. The twelve host cities are

  • Amsterdam
  • Baku
  • Bilbao
  • Bucharest
  • Budapest
  • Copenhagen
  • Dublin
  • Glasgow
  • London
  • Munich
  • Rome
  • Petersburg

Hosting the competition across so many cities is going to be hugely capital intensive. Sponsorship helps to defray the cost of hosting on such a scale and Euro 2020 has its own fair share of big sponsors.

What to expect from Euro 2020

The European Championships has grown in leaps and bounds to become one of the greatest football showpieces on the globe. A picture of what the Euros have become can be gleaned from what happened from last time out in 2016. The 2016 event in France had worldwide TV audiences that topped 2billion, with 600million people tuning in for the final alone. Those are massive numbers and would explain the commercial success that the Euros have become. Advertisers would want their products in front of this massive audience, prompting big sponsors to splash the cash. Especially, new online casino are very keen on promoting themselves to attract many new players in 2020. They usually have very generous bonuses to attract players that normally do not play that often. You can for example get a casino bonus no deposit if you are for the UK. A bevy of sponsors are already nailing their colors to the Euro 2020 masts, trying to latch on to the hugely successful venture that it has become.

Euro 2020 sponsors

The global spectacle that the European Championships have become means that it has become an advertiser’s delight. There is no company that will want to pass up the opportunity to bring its product into this event which acts like a lens for focusing the globe’s attentive ray. Euro 2020 guarantees a spectacle and the attention of a global audience would be firmly riveted on the month-long football fiesta.

As such an array of sponsors have already clinched the holy grail of having their names as sponsors of the football fiesta. Chinese and Dutch firms seeking a global reach have a sizable representation in the sponsors cast. Some of UEFA’s long time partners continue their mutually beneficial relationship by being in the list of sponsors for this event too. The sponsors of this fiesta of light, laughter, friendship, and football are

  • Heineken
  • Alibaba
  • Hisense
  • FedEx
  • Volkswagen
  • com

Sponsors and their services

Heineken: A Dutch brewing company producing the world-famous Heineken brand of drinks. They are the official beer partner of Euro 2020. The deal includes exclusive pouring rights at the stadia, fan zones and fan villages at the tournament. Heineken has the rights to match screenings, tickets and presentation of man-of- the-match awards at the end of games. They also have rights to LED pitch boarding exposure.

Hisense: An electronics manufacturer from China hoping to tap into the 56million Chinese viewer figures for the Euro 2016 final. They are making inroads into the global markets and Euro 2020 would just be the perfect platform to project further to a global audience.

FedEx: The world renowned American delivery company is a welcome addition to the sponsor cast. Their expertise in logistics and delivery would be crucial for a tournament holding in twelve different countries. FedEx is the official logistics partner for Euro 2020 and I dare say there couldn’t have been a better choice.

Volkswagen: The German carmaker is the official mobility partner of Euro 2020. Mobility would be very crucial during the multi-country event and Volkswagen would latch on to this platform to promote its new ID electric vehicle range.

Alibaba: The largest mobile money services provider in China with an estimated clientele base which is about a third of the country’s population. Alibaba’s AliPay is a digital wallet that subscribers use to make payments from mobile devices by scanning QR codes.

SOCAR: The State-Owned Oil Company of Azerbaijan Republic with onshore and offshore assets in the Caspian Sea and across Azerbaijan. A travel and hotel listing agency running a website-based holiday and hotels reservations services. The website takes about 1.5million reservations a day and has over 28million holiday listings. is based in Amsterdam, one of the host cities of the event.

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