BPerfect Cosmetics has unveiled the largest ever Irish foundation launch in history. Chroma Cover is a fully inclusive 36 shade, 100% cruelty-free collection which features a diverse range of ‘real life’ models of all ages, genders and skin tones.
The Chroma Cover range was revealed at the spectacular Educational Exhibition event for media, influencers, make-up artists, and partners at the Titanic Hotel, Belfast, on 3rd February.
Chroma Cover
Exceeding expectations and high-colour events is what the home-grown brand is famed for and the launch of the Chroma Cover range has done just that.
As part of the launch a global advertising campaign will be unveiled which features 36 different models including Brendan’s mum, (Ann), and staff, who were included in the shoot.
Brendan McDowell, founder and CEO of BPerfect Cosmetics, said: “We are beyond excited to unveil our truly inclusive Chroma Cover range of 36 different foundation shades.
“We selected a range of models for our Chroma Cover photoshoot to truly reflect the diversity we want to celebrate and highlight with this product.
“Our models are of all ages, skin tones, and genders. We are so proud of this new range. Some of our BPerfect staff are so inspired by this foundation they eagerly volunteered to be photographed wearing it. Even my own mum, who is such an integral part of the team got in on the shoot!”
Chroma means purity of colour, and the new foundation is weightless but offers full coverage with an on-trend matte finish. BPerfect’s foundation range has also been created for all undertones such as Warm, Neutral and Cool.
Combining both Hyaluronic Acid and Vitamin E, the new Chroma Cover foundation contains skin optimising ingredients and concentrated pigment for a stunning full coverage finish and longevity of wear.
“We believe that cosmetics and personal image presentation should be fun, inclusive, vibrant and inspiring,” Brendan said.
“Our new Chroma Cover foundation makes a bold statement about BPerfect’s core brand values and what we do. Our mission is to create cruelty-free innovative products that are on-trend, forward-thinking. We are champions for inclusivity, diversity and we love, welcome and celebrate everyone’s natural beauty. That’s why there’s a shade for everyone in this fantastic new range.”
BPerfect Cosmetics was first launched by Brendan in 2012 and quickly established a cult-like status amongst celebs, style influencers and beauty devotees across the globe for its innovative, quality products. With a massive range of exclusive brands and self-developed products, BPerfect now has stores in CastleCourt, Belfast, Belfast Airport, Foyleside Shopping Centre, Derry and Buchanan Galleries, Glasgow.
BPerfect cosmetics are also sold in 2000 retailers worldwide including Boots and Superdrug and online.
For more information visit www.bperfectcosmetics.com
