Instagram is one of the fastest growing social networking sites with over 200 million active monthly users. It has become one of the most popular social media platforms to promote your business. However, you need more traffic and a wider reach to become popular on Instagram.
Building a solid base on Instagram is crucial to increase engagement and visibility. Most of the influencers and brands take a shortcut and buy Instagram followers. However, organic Instagram followers provide more value and relate well with your brand.
Once you have set your profile and decided what type of content or brand you want to promote on Instagram, all you need is to work on a few strategies to get more followers on Instagram.
There are several effective ways to get more Instagram traffic organically and increase engagement. Let’s look at the five most effective tips to get more Instagram traffic without having to buy Instagram followers –
Add Swipe – up Links in Instagram Stories
Instagram stories are the most popular feature on Instagram to grab audience attention. You can use this feature to your advantage by adding swipe-up links and directing traffic to your website, product campaign, or sales page.
Most of the top businesses and content creators take leverage from the swipe-up links in Instagram stories to get more traffic. However, this option is only available when you have at least 10,000 Instagram followers.
Often, creators buy Instagram followers to reach that mark and improve visibility. However, if you don’t want to buy Instagram followers, you can increase engagement by adding swipe-up links to your IGTV.
Moreover, you can use Instagram stories to direct the traffic to the link in bio or ask your audience to DM (Direct message) you to get the link. This trick is excellent to increase engagement on Instagram and get more traffic.
Use Instagram Highlights
Instagram highlights are another excellent feature to consistently increase traffic. We know that Instagram stories do not show beyond 24 hours. However, Instagram Highlights allows you to group multiple stories and feature them permanently on your profile.
The best way to get more Instagram traffic is to strategically curate a series of evergreen stories with Call-To-Actions and swipe-up links. Navigate the traffic to the desired website and promote your business. It is a smart way to increase engagement and followers organically.
Insert Links in IGTV Description
IGTV is one of the most popular and widely used Instagram features that increases the engagement of the audience. You can make creative videos and encourage your viewers to open the description and click on the link.
By adding a Call-To-Action in your IGTV with a clickable link in the description, you will not only increase the engagement of the audience but also gain more traffic without having to buy Instagram followers.
Use Profile Bio for Retargeting
Instagram profile Bio may seem to be a medium to introduce yourself to the users. However, it holds much more importance. Every Instagram profile has an option to put a link in the bio. You can update this link anytime and direct the traffic to your website, podcast, YouTube, or any other social network site.
Moreover, you can direct the traffic to a campaign page, promote a newly launched collection or even take them to a lead capture page. Now you must be wondering how to make the users click on the link in bio.
Well, the solution is very simple. All you have to do is to create captivating posts with Call-To-Actions. These posts must be designed to explain the value of the link in the Bio. If you are someone who frequently updates the link in Bio for new campaigns, you can use landing page tools to manage multiple links.
Use tools such as ‘Linktr. ee’ which allows you to compile a list of links and create posts accordingly to increase engagement. It is the best way to grow organically without having to buy Instagram followers.
Enable Push Notification
The first step to getting more traffic is to optimize all the links in different Instagram features such as IGTV, Instagram Stories, and Link in Bio. Once it is done, ask your followers to turn on push notifications for all these key features.
Push notifications are a hidden yet the most effective way to get more Instagram traffic. By enabling the push notifications, your audience will receive a notification on their phone every time you post new content on every feature such as IGTV, Instagram story, and reels.
This is one of the best ways to increase engagement on posts and boost your online presence without having to buy Instagram followers.
While it may seem hard to get more Instagram traffic to promote your business, there are several tricks to make that happen. Instagram provides several features to its creators that help to increase engagement and grow more Instagram followers.
Most creators and business owners buy Instagram followers to boost their online presence and improve sales. However, by smartly using the Instagram features you will be able to grow organically and get more Instagram traffic to your websites.
These tricks include attachment of links to your profile bio, Instagram Stories, and IGTV. Moreover, you can take leverage from Instagram highlights and push notifications to improve post engagement.
So what are you waiting for? Read the five effective tricks carefully to optimize your Instagram profile and get more traffic.