Firstly, what is a social media audit?
Put simply, an audit is a chance to go through all components of an account and look at what’s going right and what’s going wrong. This is the same for a social media audit. A social media audit enables you to analyse how your account has been performing, what should be kept the same and what should be different going forward. A social media audit does not solely focus on your account and profile; it also encompasses your social media strategy. Typically, during a social media audit, your business account’s metrics are reviewed. It is a method of getting a full 360-degree view of your business’s social media. Social media audits may seem daunting as there is a lot to include, but you can always enlist the help of a social media agency. There are many great social media agencies out there; you can find one near you by searching according to your area, such as “social media agency london”.
What does a social media audit include?
A social media audit can include impressions, likes, shares, comments and any other interactions your account may be getting. It will analyse your audiences and whether your content is optimised for the people your business targets. A social media audit will also analyse your branding and imagery to check if it represents your business in an optimum light. On top of this, it will go through your posts and check the relevancy of your content to ensure you’re producing creatives that are engaging and applicable.
What are the benefits of a social media audit?
Refocus your social media strategy on your business goals
Your business goals are the foundation for all the content you produce and promote. Your social media is one the most effective ways to use your audience to help your business goals. Whether you’re looking to create brand awareness or yield conversions, your social media format and content will need to represent these goals. A social media audit can uncover if your profile or account is no longer linked to your business strategy.
Preventative over reactive marketing
Just because you have no major issues with your social media doesn’t mean you shouldn’t have an audit on your account. Reactive marketing will never be able to solve your issue fast enough. If you wait for a problem to surface, it’s likely it will already have impacted your business in a negative way. Some marketers choose to compare a social media audit to a car service, it’s safer to have one regularly rather than wait for a light to go off on your engine.
Audits keep your strategy relevant
Social media is one of the fastest-changing marketing platforms that we’ve ever seen. Your social media strategy will need to be consistently developing in order to stay relevant. A social media audit will help your strategy be on trend and ultimately will help you achieve your business goal.
Uncover New Opportunities To Generate Leads
Social media audits aren’t all about mitigating issues that arise on your accounts. It can also be used for positive change. An audit will also uncover new opportunities to generate leads or conversions for your business. It will show you what you’re not utilising and gaps in your strategy that can be filled with fresh ideas. You should be excited about getting the results of your social media audit, as it gives you the opportunity to help your business excel.
Help You Hire The Right Social Media Manager
If you’re hiring for your social media team, a social media audit can help you. Once you know what your social media is lacking, you can hire accordingly. This will help streamline your interview process and ensure you’re hiring the right candidate that will help your business improve consistently.
A social media audit is a useful tool that can elevate your strategy and your return on investment. Marketing should not be guesswork, and effective social media marketing is built upon research and data. Social media has so many aspects to be measured, and keeping track of these can be difficult. If you use a social media agency london for your digital marketing, you could ask them to perform a social media audit as often as they see fit. This will help streamline your strategy and increase results.
