Key Performance Indicators (KPIs) are necessary to monitor the effectiveness of your website. Online stores have one important advantage – the transparency of KPI monitoring, so they can optimize all business processes to increase business turnover.
Analyzing the KPI, the resource owner should ask the following questions:
- What goal do I want to achieve for my virtual store?
- What does the success of my business depend on?
Every businessman wants to increase the number of sales from his site, attract as many visitors as possible, and increase the conversion of the resource. Security of the website is one of the main points as well. That is why we recommend getting an Indonesia proxy for your website. By studying KPIs, you will be able to assess the trend of online store business processes, see gaps in work and choose the right course to address them.
Number of Site Visits
Attendance of the resource should be measured by the number of guests during the day, week, and month. With the help of the obtained data, it will be possible to assess different levels of activity and find their causes.
Focus your activity on a certain indicator of the average attendance of the online store and work on the program to attract the audience, based on the selected number.
To identify the benefits of visitors, study the open statistics of attendance from competitors. So you can get information about the sources used to increase traffic, and then use it to gain even more customers.
Visiting Product Pages
Do you know which product pages of your site are most popular with users? Observing the visit of pages with different product units, you can conclude which products are interesting to potential buyers, to track the form of interaction of the visitor with the Internet resource. There is a possibility that you have an excellent quality product, but customers do not find it due to the difficult navigation of the site.
For example, if the running goods are sold at a good discount, and access to them is only in the general catalog of the site – it’s not very convenient. Greater efficiency in sales can be achieved if you create a separate section for “Discounts”, “Promotions”, “Sales”, etc. So you can attract customers to this category of goods.
Statistics of Time Spent on the Site and the Number of Pages Viewed
Too often, marketers and online store managers underestimate these indicators. However, based on them, you can objectively assess the quality of your resource. If you have a low rate, you need to pay attention to the quality of traffic. How fast does the site load? After all, it is known that users do not like to wait long. Find online services that will help check the download speed. After the study, it will become clear whether there is a need to optimize this area of the resource.
When estimating the time of visits and the number of pages viewed, you should take into account the fact that small virtual stores and landing pages may have a very small figure, and for large sites, the number of required pages may exceed 20.
If there are only a few items on the site, then the rate of time spent by the visitor will be quite low, because in this case, you do not need to choose for a long time.
