Northern Ireland breast cancer charity Pretty ‘n’ Pink has undertaken a rebrand exercise as it celebrates 15 years of supporting local patients and their families.
Pretty ‘n’ Pink rebranded in a joint collaboration with Love PR and Type Creative as the charity looked to tell its own story and better express the services it offers.
Pretty n Pink
Pretty ‘n’ Pink’s rebrand is designed to forge a stronger connection with its roots by celebrating both the history of the organisation and giving the new identity a modern cultural feel. After 15 years the charity wanted to offer deepening engagement with existing, loyal audiences, and recruit new, multi-generational, supporters.
The charity was founded 2006 by Noleen (Rooney) Adair who was herself a breast cancer patient who sadly passed away in 2014.
Myles McCann of Type Creative said, “The key to the project was helping Pretty ‘n’ Pink create a modern look it can own. The logo has been updated, refined, simplified, and made it part of a larger system. Instead of looking at trends we’ve looked within the brand to find a new direction”.
Chris Love of Love PR said, “There is a huge emotional connection with the charity. It was important to keep recognisable elements of the charity including its colour palette of pink and purple and keeping its flower symbol and the iconic ribbon associated globally with breast cancer”.
The creative team imagined a new brand purpose statement that is simple and powerful, ‘we help, we support, we care’.
Leanne Rooney of Pretty ‘n’ Pink and sister of the charity’s founder said, “There’s now a buoyant and optimistic sense of joy within our new brand. Our creative partners have given the charity a brand that aims to be there for everyone with a strong typeface, a bold and bright colour palette, eye-catching graphics and ensuring Noleen’s personality and vision lives on through the brand”.
