The Latest Local SEO Trends 2020

Having a strong local SEO strategy will help you knock out your competition and keep your pipeline stuffed. Why, well if you haven’t heard the majority of people do all their shopping locally. In fact, 88% of all buyers who do a local search will end up purchasing that day. If you want to up your local SEO game, keep reading for the top trends you should be using in 2020.

#1: Optimise for Local Search

This trend is here to stay as long as the stats show that people prefer buying locally. To optimise your local search on your site consider what you are writing and more importantly to who and where. Every piece you write should should include a geo-targeted phrase as each page is its own index.

To rank on the SERPs you will need to highlight where you are to bring in the local buyers. Consider doing the following:

• Customer Success Stories
• Case Studies
• Mention other Complementary Local Services

The last one is also a great way to build up relationships (get backlinks) with complementary services and keep your content unique. Click here for more local SEO services.

#2: On-Page SEO

The more optimized your pages are for local search the easier and faster your potential customers will find you. Make sure you have checked off each of the five critical on-page elements:

1. Page Title
2. URLs
3. Page Headers
4. Internal Links
5. Page Content

Use long-tail keyword variations with geo-specific keywords to stand out. Here are some of the best tools to make sure your long-tail keywords are good.

• Ahrefs
• Moz
• HubSpot Keyword & SEO tool
• Google Keyword Tool

Your keywords should include a location whenever possible. For example, if you sell party costumes in London, your long-tail keywords may read:

Pirate Costume London OR North London Princess Costumes

#3: Local News & Content

We all know that keeping content new, relevant, and helpful is important for SEO rankings. When you write about your products or offerings use local news or events as a backdrop. Keeping with our costume example, if there are specific trends for dress-up birthday parties happening locally or a Halloween Party, you can write a whole piece on costume ideas for each.

If you are unsure of how your local SEO stacks up against the competition you can click here for a free audit as well as other helpful SEO services.

#4: Local Search

We have discussed quite a few ways to optimise your site online let’s look at what’s important off-site as well. To be found by the nearly ¾ users searching for local products, make sure your business is registered.

Simply, go to Google My Business and fill in every single description. The more information you can provide the better. If you run a restaurant that is vegan or gluten-free mention that. Wheelchair accessible or free wifi will be deciding factors on who choose you over your competitors.

Make sure you have a photo or multiples of your business. You can expect more than 30% more clicks from your photos as well as a 42% increase in driving directions if you add directions.

Another great tool is GetListed.org to make sure your business is listed

Take Away

I hope you enjoyed some of these top trends and will give your site a good once-over to make sure your business info is still updated and relevant so you don’t miss out on any of your local market.