M&S Food launches Paws & Pals, a new own-brand pet food range for cats and dogs, bringing trusted M&S Food quality to the nation’s much-loved furry family members.
The launch includes 13 brand-new products alongside 10 rebranded favourites across crunchy kibbles, flavour-boosting meal toppers and rewarding treats.
Paws & Pals
Products are made using chef-inspired, premium recipes featuring 100% real ingredients, high meat content and added vitamins and minerals to support pet wellbeing.
It taps into new M&S Food research showing pet owners are taking a much closer look at what goes into their pets’ bowls, with 59% paying more attention to ingredients than they did five years ago.
M&S Food is bringing a little M&S magic to bowls, biscuits, treat moments and everything in between with the launch of Paws & Pals, a new own-brand pet food range of nutritious food, toppers and treats for adult dogs and cats.
Created with the same focus on quality as the M&S Food aisle, the range uses chef-inspired, premium recipes featuring 100% real ingredients, high meat content and added vitamins and minerals to support pet wellbeing.
The launch comes as new M&S Food research shows pet owners are paying much closer attention to what goes into their pets’ bowls, with 60% saying ingredient quality is very important and 59% paying more attention to ingredients than they did five years ago.
For adult dogs, highlights include Crunchy Beef & Vegetable Bites and Crunchy Chicken & Vegetable Bites for flavour-packed bowls, plus treat cupboard additions including Beef Casserole Bites, Air Dried Pig’s Ear Strips and Air Dried Tripe Strips.
For adult cats, the new range includes crunchy kibbles such as Crunchy Salmon Bites Dry Cat Food and Crunchy Chicken Dinner Bites Dry Cat Food, alongside a Chicken Meal Topper for sprinkling a little extra joy over dinner and treats including Chicken Dinner Bites and Fish Supper Bites.
Commenting on the launch, an M&S spokesperson said: “We know pets are a big part of the family, and our latest research shows just how much customers prioritise them, with 62% of owners saying they would cut spending on themselves before spending less on their pet.
With Paws & Pals, we’re bringing trusted M&S Food quality and care to the pet aisle, making us a one-stop destination for delicious food, toppers and treats for every member of the family, paws included.”
M&S Paws & Pals is available in M&S Foodhalls now, with more launches to come in 2028.
