Ireland’s oldest distributor of herbs and spices, Favourit, has created a range of its famous flavour packed pots, especially for the Air Fryer.
The Perfect for Air Fryer range, available in Tesco Ireland, features eight different seasonings, explained Ella Freeman, Brand Manager, Favourit.
Ella said: “With the ever-growing popularity of air fryers, we at Favourit are thrilled to introduce our specially crafted seasoning collection, designed to enhance every meal. We’re excited to bring these flavours to kitchens across the country, ensuring that delicious, healthy cooking is accessible to all.
“Our new air fryer range, perfect for busy parents, students on the go, and lovers of tasty food, features Chicken, Fajita, Steak, Salt & Chilli, Piri Piri, Tandoori, Chip, and Fish seasonings. Our delicious range helps to elevate staple air fryer recipes; in fact the possibilities are endless, limited only by the imagination of home cooks.”
According to Statista, the Air Fryer market is projected to reach €8.91m in revenue in 2024 in Ireland, with an expected annual growth of 9.54% CAGR 2024-2029.*
Ella added: “Air fryers have already gained significant popularity, with 55% of households in Ireland owning one. Among 35 – 44-year-olds, air fryers have become the most used cooking device, with 80% of owners using them twice or more per week.”**
The rising demand for healthier, timesaving, and energy-efficient cooking solutions has made air fryers an essential kitchen appliance
“Even if you don’t have an air fryer yet, you’ve likely heard rave reviews from friends and family who are already converts. Air fryers are considered a healthier way to prepare food, offering the ability to cook almost anything. They also provide great convenience, reducing average cooking times by 20-25% and using less energy than standard ovens—an important factor for many households.
“Now that we have created the Favourit Perfect for Air Fryer range, there’s one more reason to try them out,” said Ella.
The Favourit range, which has been perfected over its almost 110-year history, is a carefully curated selection of herbs, spices, seasonings and baking products that are SALSA certified and use only reputable BRC-approved suppliers.
Ella continued: “Since 2023, food lovers have been able to bring ‘The Chef’s Choice’ into their home kitchens. Our range, which now includes Air Fryer seasonings, fits perfectly with the at-home cooking trends made popular during lockdown as people become more adventurous at mealtimes.”
Favourit has over 40 herbs, spices and seasonings available in retail jars which are all produced in Favourit’s facility in Ireland, and the range is ever-growing.
Favourit Perfect for Air Fryer range is now available in Tesco Ireland at RRP €2.50. Don’t miss the range on offer at €2, until 1st October.
