As we mark National Play Monopoly Day, we look forward to the famous board game taking over living rooms across the world this festive season, and innovation hub nova is encouraging founders to take a few lessons from the world’s most famous game. Much like in business, winning at Monopoly isn’t about luck but about strategy, timing, and knowing when to invest.
In Monopoly, success comes from playing the long game by buying wisely, trading smartly, and taking calculated risks. The same applies in business. Growth happens when founders invest in the right areas and make decisions that build long-term advantage. nova sees this every day. Your digital ‘properties’, like your website, social channels, and customer relationships are the streets you need to own. Those who plan and invest strategically tend to stay in the game the longest.
National Play Monopoly Day
nova MD, Jenna Stevenson, encourages all businesses to take a leaf out of Monopoly’s book
Monopoly’s enduring appeal also lies in nostalgia. Every Christmas, families reconnect over the board, drawn by a sense of comfort and familiarity. That same emotion drives customer behaviour during the festive season. Brands that tap into nostalgia and connection through authentic storytelling and creative campaigns often stand out the most.
But Monopoly isn’t just about competition the best players know how to negotiate, collaborate, and build alliances. The same goes for business. Growth comes from partnerships and mentorship which are at the core of nova’s mission. Every move carries risk, but as the game teaches us, you can’t win if you don’t invest.
“Monopoly reminds us that success rarely happens by chance,” says Jenna Stevenson, Managing Director of nova. “In both the game and entrepreneurship, it’s about making smart, strategic moves. When founders invest in the right ‘properties’ they build real and sustainable growth. At nova, we help them make those moves with confidence.”
As Monopoly boards are unboxed once again over the coming weeks, nova invites entrepreneurs to take their next step with strategy and confidence. Book a free 1:1 mentoring session and start building your board for growth.
