Tourism NI has hosted a series of roadshows across Northern Ireland – finishing up at the Stormont Hotel in Belfast – to showcase the new tourism experience brand Northern Ireland – Embrace a Giant Spirit.
Industry response to the brand has been highly positive and it is the start of a ten year journey to support the tourism sector and the local economy by developing new authentic experiences that can be promoted to the travel trade and to consumers throughout the world.
Tourism NI Chief Executive John McGrillen said; “As our new brand starts to roll out across Northern Ireland, the Republic of Ireland and in our international markets we have been delighted at the warm response here at home.
We have developed a unique and special platform that can be used by everyone across the industry who offers a quality experience to visitors, from guided tours to major attractions.
The brand communicates the essence of what it is to experience Northern Ireland’s rich heritage and culture, and to experience the warm welcome that is offered to our visitors across the country.”
Industry representatives at each roadshow learned more about how to get involved through use of brand materials, business audits, Tourism NI’s enterprise development programme as well as participation in trade shows, campaigns, media visits and digital promotions.
For more information on Embrace a Giant Spirit go to https://tourismni.com/Grow-Your-Business/northern-ireland—embrace-a-giant-spirit/
