PR Consultancy, RNN Communications, has just launched the second version of its micro-influencer app, fetch Ireland, as the agency responds to an increased demand for influencer gifting campaigns. From September 1st, the updated app will be available for all campaigns.
Originally launched back in 2022 as Ireland’s first micro-influencer platform, fetch Ireland, connects brands with the micro-influencer community in Northern Ireland and Ireland.
RNN Communications
Fetch Ireland is now home to 500+ micro-influencers each with an audience of more than 5,000 followers, and due to its technology, can categorise influencers based on interests, content niches, demographics, and audience profiles.
For brands, this means that fetch Ireland can connect its products and services with bespoke micro-influencer groups that are relevant to specific target markets.
“Four years ago, we launched fetch-Ireland and in this time, have delivered campaigns for global brands, start-up companies, FMCG businesses, tourism attractions and many more. One of the reasons I believe that fetch has been so successful is that it takes the hassle out of influencers’ gifting for brands.
“Our goal is to reach a community of 1,000 micro-influencers in the next 12 months, and to deliver fetch-Ireland campaigns that support brands of all sizes with their marketing activations,” comments Riki Neill, Director of fetch Ireland and RNN Communications.
It’s been shown that micro-influencers have become an increasingly important part of the marketing mix for brands seeking authentic engagement with specific communities and audiences. Instead of spending a considerable amount on one influencer, brands can often work with 10-20 micro-influencers and reach multiple audiences.
Commenting on the ease of fetch Ireland, Brianna McCartan, Digital Executive with fetch Ireland, says: “Essentially, our clients complete a brief and send us their products and we do the rest. The outcome is multiple pieces of unique content for the brands and a much greater reach through multiple accounts attracting new audiences to the client’s brand or service.”
Fetch Ireland is owned by RNN Communications – working for companies and brands across the island of Ireland, delivering integrated PR campaigns. RNN Communications has just launched Cred-AI – an AI visibility audit and solutions-based service that will rank how organisations are performing on LLMs (large language models).
