The Northern Ireland Motor Industry Awards, sponsored by UsedCarsNI, has announced the shortlisted finalists for its 2024 awards.
A total of 40 of Northern Ireland’s leading motoring businesses and professionals have been selected as finalists across 21 prestigious categories that acknowledge and celebrate the achievements of the local automotive industry.
This year saw record-breaking participation, with new and used car dealerships, leasing operations, vehicle maintenance and repair specialists, and automotive part suppliers submitting 148 entries—a remarkable 42% increase from last year’s awards.
An independent judging panel of experts rigorously reviewed each entry, carefully selecting the finalists who truly represent the very best of the local automotive industry.
The finalists will now compete for top honours at the highly anticipated gala awards ceremony set to take place on Thursday 7th November 2024 at the Crowne Plaza in Belfast.
Shelbourne Motors leads the shortlist with 15 entries (including Fleet4U), closely followed by JRC Cars with 14. Saltmarine Cars comes in next with 9 entries, followed by MB Motors with 8 entries and SERE Motors with 7 entries. Roadside Garages and TrustFord both secured 5 entries.
This year’s awards will also feature a special Lifetime Achievement Award, decided solely by the judging panel, which will be revealed at the gala awards ceremony to honour an individual who has made an exceptional and lasting impact on the local automotive industry.
Sasha Jeffrey, Director of PR & Events at ASG & Partners said: “The remarkable level of participation highlights just how competitive the Northern Ireland Motor Industry Awards has become. The quality of entries we received was nothing short of exceptional, making the judging process both challenging and inspiring for our independent judging panel.
“We’re now shifting into gear as we finalise preparations for the gala awards ceremony, and we’re anticipating another incredible night where the entire industry will come together to celebrate the outstanding contributions and successes of Northern Ireland’s automotive sector.
Emma Marley, Chief Operating Officer at Used Cars NI said: “We are incredibly grateful to see so many colleagues from across the local automotive industry enter this year’s Northern Ireland Motor Industry Awards. The sheer quality of the entries has demonstrated the competitive nature of these awards and showcased the remarkable breadth of talent and excellence across our local automotive sector. We’re proud to support an event that celebrates such outstanding achievements, and we look forward to an exciting and well-deserved night of celebration at the gala awards ceremony.”
[Northern Ireland Motor Industry Awards 2024 Shortlisted Finalists]
Dealer Group sponsored by TradeBid
Charles Hurst
Pat Kirk
SERE Motors
Shelbourne Motors
TrustFord
Franchise Dealer sponsored by AutoKleen
JC Halliday & Sons
Pat Kirk
Roadside Garages Limited
Saltmarine Cars
TrustFord
Large Independent Dealer (over 50 vehicles) sponsored by CarMoney
Autozone Cars
Comiskey Motors
Fleetwise
Fusco Vehicle Sales
JRC Cars
MB Motors
Medium Independent Dealer (50 vehicles or fewer) sponsored by Codeweavers
iGen Autos
J.K. CAR SALES
K2 Cars
NI Car Sales
Pitstop Motors
Spratt Vehicle Solutions
Small Independent Dealer (25 vehicles or fewer) sponsored by Loanitt
AC Motors Direct
Giraffe Cars
JD Cars
J&J Motors NI
Martin McAleenan Motors
The Car Company
Used Vehicle Dealer sponsored by AbbeyAutoline
Comiskey Motors
Fleetwise
Fusco Vehicle Sales
iGen Autos
J.K. Car Sales
JRC Cars
EV Dealer sponsored by Eskimo Lead Management
Charles Hurst
JC Halliday & Sons
Roadside Garages
Saltmarine Cars
SERE Motors
Shelbourne Motors
Best Leasing Operation
Fleet Financial
Fleet4U
Radius Vehicle Solutions
Best Customer Service sponsored by MotoNova Finance
J.K. Cars Sales
MB Motors
Roadside Garages
Saltmarine Cars
SERE Motors
TrustFord
Best Marketing Campaign sponsored by PML Group
Charles Hurst
Giraffe Cars
JRC Cars
MB Motors
Saltmarine Cars
Shelbourne Motors
Best Community Campaign sponsored by DSG Connecte
Fusco Vehicle Sales
JRC Cars
MB Motors
Roadside Garages
Shelbourne Motors
TrustFord
Best Employer Excellence sponsored by Phyron
JRC Cars
MB Motors
Saltmarine Cars
TrustFord
Dealer Principal / General Manager sponsored by AbbeyAutoline
Malcolm Beattie – MB Motors
Marc Bunting – Shelbourne Motors
Adam Bustard – Top Gear Motors
Jonny Cubitt – JRC Cars
Michael McCartan – Shelbourne Motors
Sales Manager sponsored by Warranty Solutions Group
Brian Carters – Monaghan Brothers
Gerard Crossin – SERE Motors
Declan McAlinden – NI Car Sales
David McCaughey – Roy Hanna Motors
David Neill – Shelbourne Motors
Neill Thompson – JRC Cars
After Sales Manager sponsored by EMaC
David Armstrong – Shelbourne Motors
Jonny Cubitt – JRC Cars
Glenn Gilfillan – Top Gear Motors
Aimee McNeill – MB Motors
Darren Meehan – Saltmarine Cars
Sales Team sponsored by Cool FM
MB Motors
Pat Kirk
Roy Hanna Motors
Saltmarine Cars
SERE Motors
Shelbourne Motors Renault (Portadown)
Inspirational Female sponsored by Close Brothers Motor Finance
Laura Nugent-Cowan – Top Gear Tuning Northern Ireland
Amanda Mills – MH Motors
Rachel Murray – PBR Automotive
Shanice Murray – Pat Kirk
Alice McCaughern – JRC Cars
Pauline McKeating – MBNI
After Sales Team sponsored by Autoguard Warranties
JRC Cars
Roadside Garages
SERE Motors
Shelbourne Motors
Automotive Technician sponsored by Transport Training Services
Gareth Atkinson – Shelbourne Motors
Cathal Cowan – The Car Nerd
Gary Dodds – Auto Clinic Automotive
Adrian Gorczyca – Saltmarine Cars
Chris Laverty – JRC Cars
Apprentice sponsored by Momentum Warranties
Tommy Brown – MB Motors
Richard Henry – JRC Cars
Matthew Leeman – The Car Nerd
Jake Nelson – Shelbourne Motors
Jamie Reid – Autobits Motorstore
Darren Wilson – JRC Cars
Rising Star sponsored by Northridge Finance
Cathal Cowan – The Card Nerd
Patricia McMahon – Saltmarine Cars
Kyle Purdy – Shelbourne Motors
Michael Steele – JRC Cars
Ryan Stuart – SERE Motors
The independent judging panel of the 2024 Northern Ireland Motor Industry Awards is chaired by Sandy Burgess, Chief Executive Officer of the Scottish Motor Trade Association.
The panel of esteemed industry leaders will also include Vic Covey, former Director of The Scottish Motor Racing Club and Fellow of The Institute of Practitioners in Advertising (IPA), Sue Robinson, Director of the National Franchised Dealers Association (NFDA) and Martin Hutchinson, former Chief Executive of Transport Training Services and Sector Skills representative for the NI Retail Motor Industry.
Joining Used Cars NI in supporting the 2024 Northern Ireland Motor Industry Awards as category sponsors and partners are AbbeyAutoline, Autoguard Warranties, Autokleen, Brian Thompson Photography, CarMoney, City Auction Group and Purple Rock, Close Brothers, Codeweavers, Cool FM, DSG Connected, EMaC, Eskimo Lead Management, GardX, Loanitt, Momentum Warranties, MotoNovo Finance, MotorCheck, Northridge Finance, Phyron, PML Group, TradeBid, Transport Training Services and Warranty Solutions Group.
For more information on the Northern Ireland Motor Industry Awards 2024 or to book tickets for the awards ceremony visit nimotorindustryawards.com.


