Deliveroo has revealed its annual ‘Deliveroo 100 Report’, showcasing trending orders from around the world in 2025.

A Belfast bakery is a cut above the rest, as the Dougies Goodies Iced Layer Cake features on the UK trending list.

In addition to revealing the most trending dishes, Deliveroo also reports on what Irish Oasis fans ordered following the band’s sold-out Croke Park gigs in August, and the dishes favoured by GAA fans after the All-Ireland final in July.

Deliveroo has unveiled its much-anticipated annual ‘Deliveroo 100 Report’, the ultimate guide to what diners in the UK and the rest of the world are craving.

Each year, the report charts the most popular and fastest-rising delivery trends across nine countries, and 2025’s edition shows a Belfast bakery has featured on the UK charts. The Iced Layer Cake from Dougies Goodies came in at number 19 in the list of the 30 top trending dishes across the UK in 2025.

Dougies Goodies, a famous Ballymena bakery that now has a store in Belfast and stocks its products with retailers across the country, has ranked alongside some of the UK’s biggest and best-loved brands on the top trending list. Some of the names Dougies Goodies can count as company on the 2025 list include Wagamama, Dishoom, Wholefoods and Wingstop.

DON’T LOOK BACK IN HANGER

In addition to revealing this year’s Deliveroo 100, Deliveroo also tracked the popularity of orders during two of Ireland’s biggest cultural moments in 2025.

Deliveroo tracked orders made by customers after Oasis left the Croke Park stage on 16th August. One hour after the band’s encore, Deliveroo customers sent orders of spice bags, wraps, burgers and pita wraps soaring. The most popular restaurant orders on Deliveroo between 10.30pm – 11.30pm on 16th August included:

Spice bag meal deal, Xian Street Food, Dublin
Chicken Döner Wrap, Reyna, Dublin
Pita Wrap, Yeeros, Dublin
WOW Bacon Cheeseburger, Wow Burger
Whopper Meal, Burger King

ALL-IRELAND APPETITE

It wasn’t just Oasis visiting Dublin that impacted Deliveroo orders in 2025 – GAA fans had their say too. In the aftermath of Kerry’s win over Donegal in the 2025 All-Ireland Senior Football Championship at Croke Park on 27th July, burgers, burrito bowls and an Irish favourite – the classic spice bag – were among the most popular orders on Deliveroo in the hour following the game. The most popular dishes ordered on Deliveroo between 5.30pm – 6.30pm on 27th July included:

Cheeseburger, Bunsen, Dublin
Spice bag meal deal, Xian Street Food, Dublin
Bowl, Boojum, Dublin
Fr. Farmers Butter Chicken and Pilau Rice, Street by Sunil Restaurant, Dublin
Chips, Orchid, Dublin

Helen Maher, Deliveroo’s UK and Ireland Director, said: “Deliveroo has something for every need – whether that’s a celebratory pita wrap after singing your heart out to Champagne Supernova or an urgent delivery of butter, sugar, flour and eggs for a bake off – we’ve got you covered.”

UK Trending Top 10 List

Here’s the UK’s trending dishes and items on Deliveroo for 2025:

The Classic, Papo’s Bagels, London
Dirty Meal Deal, 7Bone, Reading
Crunch Ultimate Combo, Crunch, London
Jason’s Sourdough Bread, Morrisons, Manchester
Garlic Parmesan 3 piece tenders, Wingstop, Birmingham
Breakfast Bao, Pablo Eggsgobao, Edinburgh
Matcha Iced Latte, JENKI, London
Chicken Pesto Parm, atis, London
Blueberries, Co-op, London
Diavola (Posh Pepperoni!), Sano Pizza, Glasgow

See the full 30 UK top trending dishes here

So what does the UK list tell us? UK trends & insights:

A balanced nation: From this year’s top 20, it’s clear that the classic takeaway has shifted over time and the popularity of build-your-own and specialist spots shows consumers are choosing fresh, salad-focused options too.
Grocery SOS: Forget the weekly shop, trending items like sourdough, crumpets, blueberries and even sliced gherkins prove that Deliveroo is a one-stop-shop for a single, vital ingredient needed right now.
Viral impact dictating the delivery menu: the list is packed with dishes driven by online buzz. Trendy items like ‘Birria Tacos’ and gourmet desserts such as Pistachio Tiramisu sit alongside wellness products like Seamoss Gel and Matcha lattes, illustrating how internet trends rapidly become mainstream UK delivery orders.

UK BIGGEST CLIMBERS 2025

For the first time, Deliveroo has also revealed its ‘biggest climbers’ for 2025. As the brand continues to expand its non-food offering, people are turning to the app for quick and convenient shopping solutions.

Valentine’s Day week was the busiest time for jewellery – clearly, when it comes to romance, we’re a nation that loves a convenient, last-minute luxury. Beyond gifts, customers turned to Deliveroo for comfort and relief during extreme weather, with sales peaking for fans in the week of July 7th as the UK sweltered under a heatwave.

Staying cool wasn’t the only priority, though – maintaining that summer glow was also top of mind. The ultimate skincare GOAT this year was facemasks – overall demand saw a significant spike in June, suggesting customers were stocking up for holiday travel, pre-wedding prep, and all important essential summer facial hydration.

2025 Biggest climbers include:

Fans
Power bullet
Cat Litter
Perfume
Face Masks
Paint Rollers
Candles
Charging cables
Jewellery
Suncream

DUBLIN DINERS DRIVE DEMAND FOR DOUBLE SMASH BURGERS

The Deliveroo 100 also shows that Ireland is officially the burger capital of the world, with Dublin diners going crazy for the Dash Double Smash from Dash Burger, which features at number five on the global trending list. 13 Irish dishes feature in the global trending list, including the Half & Half burrito from Tula in Dublin, Pitt Bros Bacon and Cheese from Pitt Bros BBQ in Cork and Benny’s Burger Deal! from Benny’s in Galway.

Deliveroo Vice President of Regional Growth, Jeff Wemyss, said: “Marking our ninth year, the Deliveroo 100 is more than a list – it’s a definitive snapshot of global cravings and consumer habits. This year’s list clearly shows the strong connection between communities and their beloved independent restaurants, which sit proudly alongside our favorite chains.

We’re also seeing an evolution in the way people shop, with non-food orders rapidly growing across the UK. In today’s fast-paced world, convenience is a top priority, and we are committed to being the go-to for getting consumers what they need, exactly when they need it.

Whether you’re ordering a hearty smash burger or perfectly ripe blueberries, Deliveroo has something for every need.”