Two of Northern Ireland’s top comedians, Ciaran Bartlett and William Thompson, teamed up with Boost Drinks new Lemon & Lime flavour at Ulster University’s freshers event, where they enlisted twenty students to help them battle each other.
Ciaran was captain of Team Lemon whilst William led Team Lime and the rivalry was intense, explained Francine Matthews, Brand Manager, Boost Drinks.
Francine said: “The two teams included freshers from all over Northern Ireland, including Draperstown, Castlewellan, Belfast and Banbridge, who competed in various physical and mental challenges at Prison Island. They needed a hit of our zesty, Boost Lemon & Lime energy drink to keep them on their toes and focused.
“The competition turned into a bit of a good-natured grudge match but there could only be one winner and that went to William Thompson’s Team Lime and his ten Ulster University students.
“All participants won a case of Boost Lemon & Lime with the winning team of freshers taking home a £100 voucher each to help kick start their new life at uni. The hard fought, money can’t buy, bragging rights also went down a treat.”
Boost Drinks
Boost Drinks is celebrating 20 years in Northern Ireland following the launch of its Always In Your Corner campaign, which aims to honour and reward the people of Northern Ireland throughout 2023.
Francine continued: “We introduced Lemon & Lime in response to recent market research which revealed that citrus-flavoured beverages are growing by 16%, with lime flavours growing by 900% and lemon by 60%**. The zingy blend of citrus flavours is perfect for keeping energy levels up throughout a long day of work and studying.”
Comedian, Ciaran Bartlet, captain of the losing Team Lemon, said: “I had ten mighty students, some of Northern Ireland’s finest men and women who gave it their all. But William and his comrades just pipped us to the post and took home the win – someone said they might have cheated – and I believe them.”
William Thompson, captain of Team Lime, said: “It was never really a competition to be fair. Once I took a sip of Boost Lemon & Lime, and met my teammates, I had a moment of perfect clarity and knew instantly that Ciaran and his squad were never in the running. Winners win, losers lose – better luck next time.”
Since 2003, the Boost Drinks brand has grown from strength to strength, establishing itself as the number one selling soft drink in Northern Ireland*.
Boost was established in 2001 after founder (and MD) Simon Gray saw the opportunity to offer consumers a great quality energy drink at a fraction of the price of other brands at that time.
Two years later Boost, alongside Hardy Distribution, brought the brand to the local market, making the brand 20 years old in NI this year. Boost Drinks now owns the province’s top selling soft drink within the local independent convenience channel1.
Boost offers Energy, Sport and Iced Coffee products in various pack formats and flavours.
*IRI NI Convenience unit sales to April 2023
**[1] Dohler, Mintel GNPD & Global Data, 2021, Beverage Industry/**IRI-EXT2 Symbols & Independents 52wks To 15/05/22 Units & TY vs LY Growth
