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Why your business should invest in SEO

Why your business should invest in SEO

| June 21, 2018

With industries growing rapidly and becoming more competitive online, it’s important for any business owner to ensure they have a website that is optimised for SEO. You want traffic to flow to your site in order to be visible and enhance your online presence, ensuring that you rank as high as possible on SERPs. One […]

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Corporate Social Responsibility Leadership – when doing good is good for business.

Corporate Social Responsibility Leadership – when doing good is good for business.

| May 3, 2018

Jo Watson, Director of JW Associates NI and a champion of responsible business recently completed her Masters in Executive Leadership at Ulster University Business School and shares her latest research on Corporate Social Responsibility Leadership – when doing good is good for business Much has been written about Corporate Social Responsibility and whether there is […]

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Using Customer Insights to Influence Your Decision Making

Using Customer Insights to Influence Your Decision Making

| April 30, 2018

Customers visiting your website can tell a lot about what is important to them, or what they like/dislike about your products or services.  But have you ever thought they online behaviour could also reveal something your business? If not, it’s about time to explore the wonders of smart tools that make the automated marketing, such […]

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Google Tag Manager – Top 10 Tips for GTM Beginners

Google Tag Manager – Top 10 Tips for GTM Beginners

| April 24, 2018

Google Tag Manager is an incredibly powerful tool – we use it daily to add all sorts of marketing and analytics tags for our clients.  If you’re just getting started, we’ve put together a list of our Top 10 Tips for GTM Beginners. Make sure the GTM code is installed on every page.  A really […]

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How to Create Added Value for Customers

How to Create Added Value for Customers

| April 17, 2018

If a business wants to retain its customer base, then they need to offer that customer value.  Added value is essential for any small and medium-sized business (SME’s) to differentiate themselves from their competitors in their marketplace. This can be one of the toughest areas of marketing and it can be difficult to know where […]

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Avoiding the Nightmares of Networking

Avoiding the Nightmares of Networking

| April 5, 2018

Most people seem to hate networking. That may strike you as surprising, given how often confidence and charisma seem to be necessary traits in a businessperson, but in my many years as a presentation coach, I have seen it. And statistics have found that a huge 84% of people prefer remote meetings to networking face-to-face, […]

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How far can content contribute to website performance?

How far can content contribute to website performance?

| March 16, 2018

Have you ever been on a website that didn’t have any content? It is highly unlikely because this lack of information would make it difficult to come across it in the first place. If you did stumble upon it, perhaps via a link shared on social media, you probably wouldn’t stay on it for very […]

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How Small Businesses can dominate the Local Market

How Small Businesses can dominate the Local Market

| February 28, 2018

Running a small business, promoting your brand will be an ongoing journey with many challenges and opportunities; and you may feel dependant on your local customers or under pressure to deliver excellent marketing to gain profitability. More often than not, the marketing budget is spent on online activity and the local opportunity is overlooked, but […]

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How to get the most from your equity crowdfunding campaign

How to get the most from your equity crowdfunding campaign

| February 21, 2018

By John Auckland, TribeFirst Equity crowdfunding can be a tough way to raise money, but it can also bring you so much more than just cash for the business. If you have the right strategy for your crowdfunding campaign. Here’s how to get the most from your crowdfunding opportunity: Build a tribe around your crowdfunding campaign […]

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How technology and societal changes are reshaping conferences, meetings and events

How technology and societal changes are reshaping conferences, meetings and events

| February 20, 2018

Whether you are organising meetings and events or attending them changes are happening. These are being driven by technology as well as at a societal level as our expectations change. Here we highlight nine of what may become strong trends and reshape our meeting and conference experiences – potential trends which business need to be […]

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