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InterTradeIreland’s Challenge Programme: challenge yourself and minimise your time, money and risk

InterTradeIreland’s Challenge Programme: challenge yourself and minimise your time, money and risk

| August 14, 2018

American general, George S Patton said; “Accept the challenges so you can feel the exhilaration of victory”.  And this is exactly what InterTradeIreland’s Challenge programme does – it challenges CEOs and MDs of SMEs to look beyond their comfort zone, helping them to innovate, diversify and take their business to the next level and reap […]

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Mobile App Insights: What can make your app more successful?

Mobile App Insights: What can make your app more successful?

| July 31, 2018

There are many apps flooding mobile app stores because many businesses have realised the importance of mobile apps. This has caused the app market to become increasingly competitive. Therefore, any apps that come into the market need to make sure that they are optimising the use of any tools they have available for their app […]

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Why Positive Reviews Really do Matter

Why Positive Reviews Really do Matter

| July 16, 2018

We all know that place at the bottom of an advertisement or article that tells us ‘Your comments are important to us, so please leave a review,’ but do people really read reviews nowadays? The simple answer to that one is, absolutely they do! Reports and statistics relating to the importance of online reviews when […]

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Why your business should invest in SEO

Why your business should invest in SEO

| June 21, 2018

With industries growing rapidly and becoming more competitive online, it’s important for any business owner to ensure they have a website that is optimised for SEO. You want traffic to flow to your site in order to be visible and enhance your online presence, ensuring that you rank as high as possible on SERPs. One […]

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Corporate Social Responsibility Leadership – when doing good is good for business.

Corporate Social Responsibility Leadership – when doing good is good for business.

| May 3, 2018

Jo Watson, Director of JW Associates NI and a champion of responsible business recently completed her Masters in Executive Leadership at Ulster University Business School and shares her latest research on Corporate Social Responsibility Leadership – when doing good is good for business Much has been written about Corporate Social Responsibility and whether there is […]

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Using Customer Insights to Influence Your Decision Making

Using Customer Insights to Influence Your Decision Making

| April 30, 2018

Customers visiting your website can tell a lot about what is important to them, or what they like/dislike about your products or services.  But have you ever thought they online behaviour could also reveal something your business? If not, it’s about time to explore the wonders of smart tools that make the automated marketing, such […]

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Google Tag Manager – Top 10 Tips for GTM Beginners

Google Tag Manager – Top 10 Tips for GTM Beginners

| April 24, 2018

Google Tag Manager is an incredibly powerful tool – we use it daily to add all sorts of marketing and analytics tags for our clients.  If you’re just getting started, we’ve put together a list of our Top 10 Tips for GTM Beginners. Make sure the GTM code is installed on every page.  A really […]

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How to Create Added Value for Customers

How to Create Added Value for Customers

| April 17, 2018

If a business wants to retain its customer base, then they need to offer that customer value.  Added value is essential for any small and medium-sized business (SME’s) to differentiate themselves from their competitors in their marketplace. This can be one of the toughest areas of marketing and it can be difficult to know where […]

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Avoiding the Nightmares of Networking

Avoiding the Nightmares of Networking

| April 5, 2018

Most people seem to hate networking. That may strike you as surprising, given how often confidence and charisma seem to be necessary traits in a businessperson, but in my many years as a presentation coach, I have seen it. And statistics have found that a huge 84% of people prefer remote meetings to networking face-to-face, […]

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How far can content contribute to website performance?

How far can content contribute to website performance?

| March 16, 2018

Have you ever been on a website that didn’t have any content? It is highly unlikely because this lack of information would make it difficult to come across it in the first place. If you did stumble upon it, perhaps via a link shared on social media, you probably wouldn’t stay on it for very […]

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