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How the public sector is keeping UK citizens safe from cyber-attacks

How the public sector is keeping UK citizens safe from cyber-attacks

| August 17, 2018

Experts at the World Economic Forum classified the threat of a cyber-attack as one of the top three most probable global risks of 2018, along with extreme weather events and natural disasters. For the public sector, the cyber-attack threat is even more acute – hacking into a government body by digital means can be done remotely by […]

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GlowMetrics launches new Google Analytics Training Academy

GlowMetrics launches new Google Analytics Training Academy

| August 15, 2018

When it comes to marketing data, Google Analytics is one of the best tools for capturing it, but have you ever looked at Google Analytics and felt totally confused? Don’t panic. While it might seem overwhelming at first, learning Google Analytics isn’t nearly as hard as you think. The key is to figure out what […]

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How to Market Your Own Digital Agency in 2018

How to Market Your Own Digital Agency in 2018

| August 8, 2018

Marketing Solutions For IT Startup Companies Marketing for your ambitious technology startup company can be complicated; There are many problems facing an ambitious startup technology company in today’s market. It’s hard for tech companies to find the right marketing message and be heard over the background noise. The key here seems to be avoiding the […]

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Blogging for Business? Here are 6 Quick Tips for Writing SEO Friendly Blog Posts

Blogging for Business? Here are 6 Quick Tips for Writing SEO Friendly Blog Posts

| August 7, 2018

By Nicola Bell, GlowMetrics. When blogging is done well it’s a great, low-cost way to reach out to potential customers. However, many businesses find that the effort they put into their blog isn’t always rewarded. Search Engine Optimisation (SEO) can help you get the most out of your blog and ensure that your hard work […]

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Discount codes as a marketing instrument – This is why Debehams and other companies make use of them

Discount codes as a marketing instrument – This is why Debehams and other companies make use of them

| August 6, 2018

Discount codes and money off coupons are a valuable marketing tool for hosts of retailers. It’s said that any retailers providing active discount codes are eight times more likely to make a sale than retailers that don’t offer discounts. Discounts help retailers in a number of ways, including attracting new customers, enhancing the loyalty of […]

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Mobile App Insights: What can make your app more successful?

Mobile App Insights: What can make your app more successful?

| July 31, 2018

There are many apps flooding mobile app stores because many businesses have realised the importance of mobile apps. This has caused the app market to become increasingly competitive. Therefore, any apps that come into the market need to make sure that they are optimising the use of any tools they have available for their app […]

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6 Design and Branding Tools You Can Use for Your Small Business

6 Design and Branding Tools You Can Use for Your Small Business

| July 30, 2018

Today’s companies, especially the ones that are primarily online, like to take a DIY approach to all things business. They use social media marketing tools to launch and manage marketing campaigns, automation software for various processes like accounting, expense management, etc. and also designing tools for creating a company logo, website banner, landing pages, etc. […]

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Things to consider before hiring a SEO marketing company

Things to consider before hiring a SEO marketing company

| July 23, 2018

Every company is in the market to sell their products and services and in order to sell they need to market their stuff. Digital marketing is the current rage and there is bound to be a strong upsurge in the internet marketing scenario. Digital marketing reaches out to about 75% people as there are as […]

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Why Positive Reviews Really do Matter

Why Positive Reviews Really do Matter

| July 16, 2018

We all know that place at the bottom of an advertisement or article that tells us ‘Your comments are important to us, so please leave a review,’ but do people really read reviews nowadays? The simple answer to that one is, absolutely they do! Reports and statistics relating to the importance of online reviews when […]

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Bulletproof your organisation’s security with Cyber Threat Intelligence

Bulletproof your organisation’s security with Cyber Threat Intelligence

| July 11, 2018

As seen in recent years, all organisations in the public or private sector, no matter what shape or size, are vulnerable to a cyberattack. Hence the need for Cyber Threat Intelligence, says Dave Markham of Fujitsu. Companies need not only be concerned with protecting their data but the entire operation of a company itself. If data is […]

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