Back in December 2021, Broadway Gaming announced that it had completed the acquisition of 888 Bingo. In a strategic move by Broadway Gaming, the company sought to expand its operations into the online bingo market.
The acquisition of 888 Bingo will give Broadway Gaming access to a large customer base, and help it compete with other major players in the industry. Certainly, 888 is a well-respected name, but only time will tell whether the fee paid will be worth it.
In this article, we will take a deeper look at the acquisition and what it means for the parties involved.
Let’s get started with a look at the history of 888 bingo.
The history of 888 bingo
The origin of the company can be traced back to 2006, when it was launched as a standalone product. The site was acquired by Cassava Enterprises in 2007 and rebranded as part of the wider group.
In 2014, it underwent another rebranding exercise and was relaunched as part of the Dragonfish network. Dragonfish is a B2B platform that is owned by 888 Holdings. It provides the technology and infrastructure for a number of online bingo sites.
The acquisition by Broadway Gaming will see the end of the Dragonfish association for this particular brand though, which may spell a change for gamers across the board.
888 Bingo offers quality options to choose from. The website offers a good selection of bingo games, slots, and scratchcards. There are also some excellent jackpot prizes up for grabs. A nice touch is the ability to play free bingo games without spending any money.
This is a great way for new players to get started and learn the ropes before they start playing for real money. It’s also worth noting that there is no download required to play on the site.
What is Broadway Gaming?
Broadway Gaming is a UK-based company that was founded in 2010. The company operates a number of online bingo and casino brands, including Dotty Bingo, Butlers Bingo, and Lucky Pants Bingo.
The company has been on an acquisition spree in recent years. In 2019, it acquired the Malta-licensed online bingo operator Chit Chat Bingo. This was followed by the acquisition of Aussie-facing sites Joe Fortune Casino and Ignition Casino in 2020.
The addition of 888 will bolster Broadway Gaming’s portfolio of brands. It will also help the company to expand its reach into new markets.
What does this mean for the online bingo business more widely?
We spoke to a spokesperson from BingoSites.co.uk about the acquisition, who said: “The online bingo business is a highly competitive one. A number of major players are jostling for position, and the acquisition of a brand like888 will help Broadway Gaming to compete more effectively.”
“The company will be looking to capitalise on the strong reputation that the brand has built up over the years. It remains to be seen how successful they will be in this endeavour though.”
Only time will tell whether this was a wise move by Broadway Gaming or not, but it will certainly be interesting to find out!
What is the future of online bingo now?
The future of online bingo is looking very bright. With the acquisition of a major brand like 888, Broadway Gaming is in a strong position to compete with the likes of Mecca and Gala in what is a strong industry to be in.
There are sure to be some exciting developments in the world of online bingo in the months and years ahead. We can’t wait to see what the future holds for this rapidly growing industry. How will the acquisition use technology to its advantage to gain an upper hand over its rivals? The future of online bingo looks to be mobile, and it will be interesting to see how Broadway use this in terms of generating increased engagement and revenue.
Summary
This article has taken a look at the recent acquisition of the online bingo brand 888 by Broadway Gaming. We have looked at the history of the brand and how it has changed hands over the years. We have also looked at what this acquisition means for both parties involved.
The future of online bingo is looking very bright and we can’t wait to see what the next few years hold for this rapidly growing industry that people across the planet simply can’t seem to get enough of.
