M&S Belfast is excited to announce the arrival of award-winning early years toy specialist, Early Learning Centre in-store.
Open now in M&S Belfast, the new ‘shop in shop’ stocks Early Learning Centre’s best-selling toys, designed to support children’s learning and development. The new dedicated area offers a fun shopping experience for the whole family, with interactive play tables complete with Happyland products for little shoppers to enjoy.
M&S Belfast is one of first stores nationwide to welcome Early Learning Centre. The opening follows a successful launch on M&S.com at the end of 2020, where the product proved popular with shoppers.
Julie Hodgen, Store Manager at M&S Belfast, says: “We’re delighted to have been chosen as one of the first stores across the country to be home to Early Learning Centre here at M&S Belfast. The team and I love welcoming families to our new interactive shopping experience, where little shoppers are greeted with fun in-store activities to enjoy. We’re proud to serve Northern Ireland families and the opening of our new Early Learning Centre shop is a great addition to the store’s growing family product range and services.”
The partnership with Early Learning Centre is part of the ‘Brands at M&S’ strategy which offers customers access to a carefully selected group of brands and all the advantages of shopping with the M&S platform. The brand curation, which is predominately online, is a mix of complementary products and areas M&S doesn’t have an extensive own brand range – such as toys.
Early Learning Centre is now open at M&S Belfast with the range continuing to be sold on M&S.com and available for next day delivery and Click & Collect services to M&S stores nationwide.
About Early Learning Centre
Early Learning Centre was established in 1974 by John Beale, whose vision was born out of a personal frustration – he simply couldn’t find sufficiently inspiring toys for his own children.
In March 2019, Early Learning Centre was acquired by The Entertainer with a clear vision; to support parents with their child’s early years learning and development through play. They are committed to creating quality products and bringing innovation through new product design, as well as continuing to make the much loved and trusted toys we all know and love.
