Start the day right with an Eat Well breakfast from M&S Food – our clever product developers have created lots of new tasty cereals and breakfast toppers – complete with the health benefits you’d expect from Eat Well – for all the family. And guess what? Some have even been given the professional footballer seal of approval thanks to Eat Well’s partnership with the home nation football associations!
Not only do we have some brand new cereal-ously tasty Eat Well options but we also have porridge, granolas and a new breakfast pot.
Our breakfast boffins have also added more Made Without options, alongside Vegetarian and Vegan options to cater for special dietary requirements – so no matter who you are we have a breakfast FOR YOU.
Sarah Jane Large, Product Developer, M&S Food, said: “At M&S we are constantly listening to our customers on what food and new products they would like to see across our Foodhalls. We know that most people have the same breakfast every day and think that’s a travesty! So, we wanted to inspire them to try something new this New Year and while we were at it completely overhauled our entire range to make it healthier and EVEN tastier.
“In particular our new gut health products taps into 48%* of UK people who are interested in breakfast items that support digestion and gut health – so we have introduced some great options for them. Our new Eat Well Plant Kitchen High Protein Vegan Choco Crunch and Made Without Wheat Triple Chocolate Crunch also mirrors the trend that although people are looking to be healthier, they just can’t beat that sweet chocolate fix – just mix them with your favourite milk or alternative for a breakfast that feels like you should only have on special occasions!”
It’s not just chocolate and gut health that are trending at breakfast. Taking inspiration from our American friends across the pond, dessert flavours in the morning, yes in the MORNING, are also on the rise. And as the home of the food hybrid we HAD to get involved – so have introduced Eat Well Pecan Pie Flavour Porridge and Made Without Wheat Maple Syrup Flavour Porridge to our breakfast line up. And hey, who says you can only have it at breakfast anyway?!
Available in Foodhalls from January 3rd 2022:
EAT WELL HIGH PROTEIN PEANUT & OAT GRANOLA
Wake up and a go go with Eat Well Peanut & Oat High Protein Granola – packed with a peanut punch this nutty concoction is high in fibre and protein to brighten your morning!
£3.50
England defender/midfielder Eric Dier’s Players Pick!
EAT WELL PLANT KITCHEN HIGH PROTEIN VEGAN CHOCO CRUNCH
Fancy a choccie fix? Our new Plant Kitchen High Protein Choco Crunch is just the ticket AND is also Eat Well. Just add a few splashes of your favourite milk alternative – it tastes that good it feels like a weekend treat breakfast rather than an average Monday.
£3
England midfielder Mason Mount’s Players Pick!
EAT WELL PECAN PIE FLAVOUR PORRIDGE
More of a porridge lover? Try our Eat Well Pecan Pie Flavour Porridge – sweet and tasty with toasted pecans for a lovely nutty taste.£3
England midfielder Jordan Henderson’s Players Pick!
THICK AND HEARTY JUMBO SCOTTISH OATS
These oats are well worth getting out of bed for! Super thick, meaning they’ll give you one of the richest and heartiest porridge out there, they also come from one of the oldest mills in Scotland meaning quality is found in every mouthful. We’ve also removed all plastic from the packaging so these oats are more sustainable.
£1.65
HIGH FIBRE FRUIT & BRAN – GOOD FOR YOUR GUT MUESLI
This wholegrain muesli is high in fibre and Good for Your Gut! It’s made with wheat, oat and bran flakes mixed with juicy flame raisins, dates, apricots, prunes, roasted hazelnuts, sunflower seeds, linseeds, pumpkin seeds and toasted coconut chips. What more could you want from a cereal?
£3.50
WHOLE GRAIN SPELT PUFFS
Versatile, vegan and Eat Well, these 100% spelt puffs are perfect to eat on their own or you can add them to fruit or yoghurt.
£3
TOPPERS
How you feeling? “Topper the Morning?” You now can personalise your breakfasts with our 3 new breakfast toppers. Ingredients include finely milled chia and linseed, date, goji berries, banana powder maca and cocoa powders. Sprinkle them on porridge, yogurt, milk or smoothies!
Choose from:
- Get Going Berry Boost – Good for Your Gut
- High Protein Choco Powder
- Revitalising Chia & Flaxseed
£3 each
EAT WELL RICH N SPICY TOMATO & FETA POT
Shakshuka style with a rich & spicy tomato and red pepper sauce, topped with spinach, boiled egg and crumbled feta
£2.25
NEW ADDITIONS TO MADE WITHOUT
If you follow a wheat or gluten free diet then we have some brand new additions to our award winning Made Without range. Pick from:
- Made Without Wheat 4 Nut & Flame Raisin Granola
- Made Without Wheat Triple Chocolate Crunch
- Made Without Wheat Fruit & Nut Muesli
- Made Without Wheat Traditional Scottish Porridge Oats
- Made Without Wheat Maple Syrup Flavour Porridge
From £1.10-£3.50
NEW ADDITIONS TO OUR COLLECTION GRANOLA RANGE
For a luxurious start to the day our Collection range has just got even better (we didn’t think that was possible!) with these delicious new additions:
- Collection Fruit & Caramelised Nut Granola
- Collection No Added Sugar Grain Free Granola
- Collection Vibrant Fruit, Nut & Seed Muesli
£5
So whatever takes your fancy in the morning – we’ll have a tasty breakfast for you!
What is Eat Well?
Eat Well is a health seal of approval found on thousands of M&S products across our Foodhall, making it easier to be healthy. Every product with the Eat Well flower has a health benefit and supports a balanced diet, so you can feel confident you’re making a healthy choice.
The Eat Well flower is only given to products meeting evidence-based nutritional criteria, developed by our nutritionists in consultation with the British Nutrition Foundation. And the best bit? Because it’s from M&S, you can be sure any Eat Well product you choose will taste delicious too.
*Mintel report 2022
**average % reduction g/100g vs M&S Breakfast Cereals range in December 2022
