Northern Ireland snack lovers could win an all-expenses-paid trip to next year’s Super Bowl LX, thanks to leading crisp brand McCoy’s, the Official Savoury Snacks Partner of the National Football League (NFL) in the UK and Ireland.
To kick off its second season as an official NFL partner, the UK’s number one ridged crisp brand is running a massive on-pack promotion offering local shoppers a chance to win official NFL merchandise, cash prizes and the TOP PRIZE of a once-in-a-lifetime trip to Super Bowl LX which is scheduled to be played on February 8, 2026 at Levi’s Stadium in the Bay Area of California.
Not only that, McCoy’s will also be launching two new limited-edition NFL-inspired flavours – Blazin’ Buffalo Chicken Wings and Secret Burger Sauce – which promise to ‘bring to life classic American flavours, while delivering on McCoy’s’ signature crunch’.
Ricky Watts, Business Development Manager for KP Snacks in Northern Ireland, said: “We are thrilled to be celebrating our exciting partnership with the NFL by launching two new McCoy’s flavours with a transatlantic twist that are guaranteed to tackle hunger head-on.
“Perfect for a gameday snack, Blazin’ Buffalo Chicken Wings brings the tangy zest of buffalo sauce and savoury chicken, while Secret Burger Sauce delivers a rich, tangy, and creamy burger-inspired flavour.
“Through our collaboration with the NFL, we’re driving brand engagement with fans across the UK and Ireland, supported by a huge on-pack promotion across our entire McCoy’s range, with an amazing top prize up for grabs… an all-expenses trip to the Super Bowl in February!,” he added
“As the NFL continues to grow its fan base in the UK and Ireland, this partnership between two powerhouse brands gives us the perfect chance to connect great sport with great snacks and give fans on both sides of the Irish Sea a real taste of American football.”
The partnership will be supported through a UK and Ireland-wide marketing campaign featuring in-store activity, digital and social media content, and fan engagement initiatives — all designed to celebrate the best of sport, flavour, and fun.
McCoy’s is owned by parent company KP Snacks Ltd, the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks.
The company owns some of the UK’s most popular and iconic snack brands including McCoy’s, Hula Hoops, Tyrrells, Butterkist, KP Nuts, POM-BEAR, popchips, Skips, Space Raiders, Discos, Nik Naks, Wheat Crunchies, Roysters and Frisps.
A BEGINNER’S GUIDE TO THE NFL: EVERYTHING YOU NEED TO KNOW
If you’re new to the world of American football, KP Snacks (NI) has put together a beginner’s guide to what makes the NFL one of the most exciting sports on Earth — and why it’s worth watching with a bag of McCoy’s in hand.
🏈 The Basics
The Aim: Two teams of 11 players battle it out on the field, trying to move an oval-shaped ball into the opponent’s end zone to score points.
The Field: The pitch (or “field”) is 100 yards long (a bit shorter than a football pitch), with goalposts and end zones at either end.
The Objective: Score more points than the other team by the end of four quarters.
⚙️ How the Game Works
The team with the ball (the offence) has four chances, called ‘downs’, to move the ball at least 10 yards forward.
If they succeed, they get another set of four ‘downs’ and keep going.
If they fail, the other team (the defence) takes over.
Teams can pass the ball through the air or run with it — making every play unpredictable.
🏆 Scoring Points
Touchdown (6 points): When a player carries or catches the ball in the opponent’s end zone.
Extra Point (1 point): After a touchdown, a short kick through the uprights.
Two-Point Conversion (2 points): Instead of kicking, a team can try to score again from close range.
Field Goal (3 points): When the ball is kicked through the uprights of the goalposts during open play.
Safety (2 points): When the defence tackles an offensive player with the ball in their own end zone.
⏱️ The Game Format
Games are split into four 15-minute quarters, with short breaks and a halftime interval.
The clock stops for incomplete passes, out-of-bounds plays, and penalties, meaning an NFL game usually lasts about three hours in real time.
FAMOUS NFL TEAMS AND PLAYERS
Teams to Know:
New England Patriots – one of the most successful teams in NFL history.
Dallas Cowboys – nicknamed “America’s Team.”
Green Bay Packers – owned by their fans, with a legendary history.
Kansas City Chiefs – the current powerhouse team featuring superstar quarterback Patrick Mahomes.
San Francisco 49ers – known for their golden era in the 1980s and a strong comeback in recent years.
Modern Superstars:
Patrick Mahomes (Kansas City Chiefs) – known for his incredible arm strength and creativity.
Lamar Jackson (Baltimore Ravens) – one of the most exciting running quarterbacks in the league.
Josh Allen (Buffalo Bills) – powerful and fearless, loved for his all-action play.
Legends of the Game:
Tom Brady – the greatest of all time, with seven Super Bowl wins.
Joe Montana – a 1980s icon known for his cool under pressure.
Jerry Rice – the most successful wide receiver in history.
Walter Payton – a running back known for his skill and sportsmanship.
The Super Bowl: The Ultimate Spectacle
The NFL is made up of 32 teams split into two conferences – the AFC and NFC – leading up to the world-famous Super Bowl, one of the biggest sporting events on the planet.
The Super Bowl is the grand finale of the NFL season — a one-game showdown between the champions of the AFC and NFC conferences.
It’s not just a sporting event — it’s a global celebration featuring star-studded halftime shows, huge TV audiences, and unforgettable moments.
Held every February, it attracts millions of viewers across the world, including a growing fanbase right here in Northern Ireland.
The NFL in the UK & Ireland
American football has been gaining momentum across the UK and Ireland, with recently sold-out NFL games in Dublin and London, and a growing number of fan clubs, watch parties and grassroots flag football initiatives.
McCoy’s partnership with the NFL aims to build on that excitement, introducing more fans to the sport through bold flavours, fun promotions, and all the energy of game day.
