10m more free gifts to be revealed in M&S Digital Advert Calendar

12 Days of M&S heats up as the retailer reveals millions more free gifts are waiting for customers – including Liqueurs that light-up, Prosecco and MORE.
As much as we love opening the door to a piece of chocolate each morning, it appears nothing compares to the thrill of finding freebies and M&S offers waiting for us on our phones! Over SIX MILLION digital doors have already been opened on the M&S app, in just five days since the launch of this year’s festive ‘12 Days of M&S’ countdown.

Previously known as ‘12 Days of Sparks’, the nation’s biggest digital advent calendar returned last Friday for its third year, bigger and better than ever – pushing the M&S app to number 1 in the app store over the weekend, as hundreds of thousands of customers rushed to see what was waiting for them behind the first doors.
To add to the excitement, the iconic British retailer has now revealed that there are over 10 MILLION free gifts still waiting for customers to find in the next seven days, including this year’s must-have Liqueurs in light-up bottles.

Available in three flavours, with three different spirits, the new liqueurs come in stunning pinecone-inspired bottles with dazzling light-up effect. Perfect on their own over ice, or in a host of festive cocktail recipes (inspiration below!), the Very Berry Vodka Liqueur, Marmalade Gin Liqueur and Stollen Rum Liqueur, are gorgeous gifts for anyone who enjoys a bit of sparkle at Christmas.

Sharry Cramond, Director of M&S Food Marketing and M&S Loyalty said:“We wanted to make 12 Days of M&S bigger, better and more festive than ever before and the response has been incredible, with hundreds of thousands of customers already picking up their free gifts from store and making savings using their festive offers.

“Don’t panic if you haven’t downloaded the app yet, there’s still time to enjoy a whole week’s worth of gifts and offers, including our incredible Light-Up Liqueurs. They’re brilliant for gifting to loved ones or enjoying while decorating the tree, wrapping gifts and preparing your festive feasts this year!”

As well as gifts of Prosecco and Light-up Liqueurs, Sparks customers can also look forward to great savings on Christmas jumpers this week. And for the most dedicated advent calendar devotees, any customer that opens all 12 doors will automatically be entered into a draw to win a MAGICAL M&S gift card worth £10k, as well as thousands of other prizes!  But fear not, those who have missed a day or two are still in for the chance to enjoy some amazing gifts.

What will be waiting for you tomorrow behind door number 6?

If you’re lucky enough to find a bottle of Light-Up Liqueur, why not try out one of our festive favourite cocktails this Christmas…

Try our Very Berry Vodka Liqueur (50cl, 20% vol) in its very own Very Berry Sparkle. Combine 25ml with equal measures of clementine juice and cranberry juice in a tumbler with ice, and top up with Prosecco to taste!

Or how about a Clementine & Marmalade Gin Fizz using our Marmalade Gin Liqueur (50cl, 20% vol)?

Perfect for festive brunches, mix 25ml of the liqueur with 25ml of orange juice in a flute, and finish with Prosecco.

Old Fashioned fan? Try switching the whisky for our Stollen Rum Liqueur (50cl, 20% vol) instead…

Simply fill a short tumbler with ice, add 25ml of the liqueur, 25ml of brandy and 10ml of clementine juice, then stir to combine!


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