Digital marketing is important because it allows businesses to reach a large number of potential customers online. Through digital marketing, businesses can create targeted ads that are delivered directly to people who are most likely to be interested in what they have to offer. Additionally, as Finsbury Media states, digital marketing makes it easy for businesses to track the results of their marketing campaigns, allowing them to optimize their efforts and get the most out of their investment.
With that being said, it is important to understand what the trends in the digital marketing world are, to stay ahead of the competition or to stay relevant. If you want to find out what the latest trends in the digital marketing world are, here are a few.
The first trend that you have to be aware of is mobile marketing. While mobile marketing isn’t anything new it has increased in the last few years, but its relevance is as high as it’s ever been now. Mobile marketing is targeting the audience of people who are using tablets, smartphones, and any mobile device.
The various sorts of marketing available include QR codes, in-game mobile marketing, location-based marketing, and more. By 2012, mobile searches increased by 200% year on year, and recently page views on mobile have increased 57% worldwide. And statistics show that 80% of time spent on mobile devices is on apps, which means it’s crucial to include mobile marketing into your marketing plan.
One of the more interesting forms of marketing that has seen a lot of success in the past year or two, this conversational marketing. While it is true that conversational marketing isn’t anything new, the rise of social media and instant messaging apps has changed consumer behavior. When consumers want to find out about a product or service, they want to find out about it now, not later.
Conversational marketing allows businesses to interact with consumers on their time, not the businesses, which goes a long way in increasing sales. Examples of conversational marketing include virtual sales assistants, personalized videos and media, as well as personalized emails. Businesses who are implementing this approach are seeing double the sales than before.
Short, Entertaining Videos
One of the most effective forms of marketing is video marketing, and more specifically, short and entertaining videos. As mentioned above. With the rise of social media and instant messaging apps, consumer behaviors have changed, especially in the way that media is consumed.
With social media platforms like Instagram and TikTok offering short entertaining videos, brands and businesses have realized the potential with this medium, and for those that use it, profits and brand awareness have increased. Consumers no longer want advertisements that appear to be fake; they prefer real, genuine videos that allow them to connect with a brand.
Another trend that businesses should prepare for is the fact that consumers are now using voice search to find information. Statistics show that every month there are around 1 billion voice searches, which makes up around 20% of all web searches. Voice search has become popular due to options such as Siri, Google Assistant, and Alexa.
Businesses should carefully consider how they will implement marketing into this new method of information finding. It’s important to remember that consumers absolutely hate video ads unless they are organic or entertaining. This means that the advertising methods used should be entertaining, at the very least, or provide useful information.
As mentioned above, a popular form of marketing is conversational marketing, but more than this, businesses have realized a lot of success whilst using social messaging apps. There are around 4.5 billion users on popular social messaging apps like WhatsApp and WeChat combined, which is more than other social media platforms.
Not only does this mean that your audience is there, but research also shows that more than 56% of customers have directly messaged a brand to get information. This means that people want to communicate directly with brands on their chosen social messaging apps. Why not give the people what they want and increase your sales and customer base at the same time?