Training Webinar To Help Businesses Create A Social Media Strategy & Plan For 2022

As many business owners work on their 2022 marketing and communications strategies and plans many will struggle to figure out what to do with their social media in the year ahead.

A new training session by Belfast company Excalibur Press is set to help business owners, social media managers and staff responsible for looking after social platforms create an actionable social media content strategy and plan.

Delivered by trainer and content strategist Tina Calder, the session How To Set Up Your Social Media Content Strategy & Plan For 2022, which takes place on Friday January 7, will take attendees through the basics of what they need to know in order to maximise their social media use in the year ahead.

Speaking ahead of the session Tina Calder said: “For many businesses social media can be the headache that just won’t go away. Everything from lack of time, resources and finances to a lack of technical skills and content ideas can turn managing social media into a nightmare for many people.

“As the number of platforms increase in number and audience expectations change it’s not easy to keep on top of your social platforms in a streamlined way that is beneficial for your business.

“In this session we’re going to focus on helping people understand the practical steps they need to take in order to create a basic social media strategy for the year ahead and show attendees how to make a plan, where to get ideas and how to execute good infrastructure social media content creation in bulk.”

The 90 minute session will also take attendees through each of the platforms and the most important features as well as helping develop ways to brainstorm content, get their staff and colleagues involved and how to fit social media into a wider marketing and communications strategy.

Tina added: “Throughout this session I will be revealing all the tools we use at Excalibur Press to create good quality content for our clients as well as lift the lid on the secrets other social media professionals don’t want you to know.

“By demystifying how to optimise your social media content creation and showing attendees how to integrate social content into all aspects of the customer journey I hope that businesses and individuals will be much more confident about creating great social media content throughout 2022.”

For more information and booking details for How To Set Up Your Social Media Content Strategy & Plan For 2022 on Friday January 7, go to

More information about the webinar:

Set Up Your Social Media Content Strategy & Plan For 2022

Friday January 7th at 10am

Direct booking link >> 

In this session you will learn quick and easy tactics to create a social media content strategy and plan to get you taking action quickly this year.

Trainer Tina Calder will unveil the tools and secrets used by her company Excalibur Press to create social media content.

What you will learn:

✔️ How to create a basic social media strategy

✔️ How to turn that strategy into a plan of action

✔️ How to plan, schedule and distribute that content 

✔️ What platforms you should consider and why

✔️ What functions should you think about on each platform (eg, Hashtags, Stories etc…) 

✔️ Ways to brainstorm content

✔️ Where to get ideas

✔️ Types of content you can create 

✔️ A sample schedule plan you can follow

✔️ Tools we use at Excalibur Press

✔️ Why your social media should be part of your wider marketing campaign

✔️ How to create content for every step on the customer journey

About Tina Calder

Northern Ireland’s Content Queen, Tina Calder is a journalist and commentator of 25 years, a publicist of 12 and a multi-platform media professional. The Belfast entrepreneur owns publicity management agency Excalibur Press based in the city’s Cathedral Quarter.

From travelling across the UK and Ireland as a showbiz reporter, publicist and tour manager to becoming an award winning business journalist, Tina uses her varied and colourful career experiences to deliver bespoke publicity and communications strategies.

Tina is also the founder and creator of The Content Club a blog which offers a wealth of resources, webinars and downloadables to help businesses with their marketing and communications.

To put it bluntly she’ll show you how to get stuff done!


Share This: