You must’ve heard it around, people want to learn, use, and exploit digital marketing. What is digital marketing? Is it just about running ads online? Well, a little more than that. It encompasses many strategies, techniques, and frameworks such as content marketing, social media marketing, search engine optimization, email marketing, etc.
But to what ends? Digital marketing is what builds a digital brand, something so essential today that without a good digital brand you’d lose to your competitors in a heartbeat.
What is a digital brand? Technically speaking, it’s just a website and its entire presence online. This includes any app, social media handles, and other digital channels or outlets associated with the company.
Digital branding differs from conventional branding in many ways. Chief among them is the divergence from the traditional media of advertising through radio, TV, billboard, and newspapers, for example.
In the age of the internet, it’s warranted to be internet-friendly. Building an internet brand is, therefore, a critical step toward ensuring success.
So, how do you build an internet brand?
We looked at a leading digital marketing agency and its processes to ascertain the best way to move forward. Dubai-based Stergo Media specializes in digital marketing strategies and leveraging cutting-edge tools for their clients.
With a team of 14 from different parts of the world, Stergo Media serves clients internationally and delivers performance like none other.
As a leading marketing agency, their processes are a great way to measure the effectiveness of various techniques, test what works, and separate what doesn’t.
One Step a Time: The Ideal Approach
The ideal approach is to go one step at a time. This helps new business owners and entrepreneurs learn the many obstacles and perils of marketing and positioning their businesses digitally.
The first step is to focus on building the foundation, the presence. This includes:
- A website or ecommerce store with a seamless user experience and hassle-free navigation. Clean, neat, and well-organized websites look more modern.
- Social media channels with your official brand name as the username. Choose any and all platforms you wish to be present on. It also helps to “grab” additional social media handles even though you’re not planning on using them just yet.
- Prepare a bulk of initial content – this is the first “hard” part. Hard in the sense that it’s very time-consuming if you do it yourself, or very expensive if you hire a team for this. The initial content should be articles for your website, creatives for your social media channel, and any asset or copy for branding or marketing collateral.
- Once you have a solid presence, you use an SMM panel, Google Ads, and other platforms to run online ad campaigns. Online advertising is the sure-shot way to make it big online.
If approached in a step-by-step manner, we’re sure your business will expand digitally too. That’s what the leading digital marketing agency Stergo Media suggests too. And we have no reason to doubt their 7+ years of experience in the field.
