The value and appeal of a brand or business to a customer goes beyond just the products and services on offer. For hours each day, people will scroll through feeds and articles looking to be informed and entertained, and it’s this angle that a website looking to sell can tap into. After all, making every effort to enhance your appeal and retain customers will be worth it in the long run.
Many statistics are out there showcasing the value and importance of retaining customers, particularly in comparison to the cost of acquiring new ones. Some say it costs five times as much to get a new customer as it does to keep an existing one, while others go as far as to say that it costs 25 times as much, but industry will naturally play into these calculations. Here, regardless of industry, we’re looking at ways to enhance retention.
Creating More Value as a Platform
One of the keys to customer retention is to have a product or solution that creates real value. Naturally, many would look to the items or services for sale ticking this box, but these days, you can go much further without reinventing the wheel in your sector or investing heavily in creating new lines. Instead, it can just be as simple as offering real value in the form of knowledge and direction.
The easiest and most straightforward way of doing this is with a blog. This wouldn’t be your usual personal blog where someone details recent experiences. Instead, make it a much more informative blog, detailing elements that are relevant to your line of work and to your customers. Show them how their favourite products are made, explore topics of search terms that bring them to your site, and more!
Being an interesting and informative read, people will stick around on your platform instead of going elsewhere and return as regularly as you post if you do so consistently or, ideally, daily. Another way, which would take a bit more programming, would be to have an item finder tool. Through a questionnaire, of sorts, users can input what they’re looking for, why, their preferences, and then be taken to the ideal item based on their input.
Something Fun to Keep Them Coming Back
Source: Pixabay
Give everyone who has an account or who has signed up to your mailing list to visit the platform every day by infusing some kind of daily promotion. This angle has become the hot trend in online casino gaming, where daily jackpot games drop their ever-increasing prizes every day guaranteed. Naturally, few other businesses have slots like Mayan Eagle and Kings of Crystals at their disposal to mimic this directly.
Instead, take the premise of a shot at a daily prize and adapt it to your business. For example, in retail, one way would be to offer a daily prize wheel spin that features discount codes and blank spaces. People will come back each day to give it a spin. Put a time cap on these discounts, and watch the returning customers spin and then make purchases. It’s a way of inviting existing customers back each day with a little thanks for doing so.
Create additional value and reasons to come to your platform by incorporating blogs, useful tools for customers, and ways to be rewarded for returning each day.
