So, you’re about to receive the required permits and licenses necessary for starting your company in the country of countless business opportunities, the UAE. There comes a time when you need to choose an eye-catching logo for your brand that would reflect your business’ activities and brand’s philosophy. Below are some noteworthy logo ideas you might want to check out. Hopefully, they will help you or your team of service design consultants to create a unique and effective logo for your new company.
#1 Betamax
The Betamax logo design trend is to be recognized by rainbow ribbons of color reminiscent of the good old days. It aims to instill nostalgic feelings in viewers and enchant them with its bold yet recognizable look. The given trend references late 70s-early 80s video cassette boxes and Californian surf apparel like the Ocean Pacific brand. A logo created with the use of Betamax colors is juicy, bright, vivacious, and has a note of mischief to it. So, if you want to open your tourist agency or set up a store selling some vintage or retro stuff, using the Betamax palette and characteristic 70s typography can be the best bet.
#2 Plain Wordmarks
Wordmarks, also known as text only type logos, are chosen by businesses that want their brand names to look classy. This traditional approach allows combining different fonts to create a truly unique and outstanding logo for your company. You can combine several fonts. Try mixing up strict and playful fonts for a more conspicuous look of our logo. Or stick to a single font if you prefer your brand logo to appear more traditional and respectable.
#3 Combination of Text and Images
If boring, straightforward logos aren’t your cup of tea, you may experiment with different captions, fonts, and imagery. One of the trends that enjoys a wide popularity with modern brands involves replacing a letter in your brand name with some relevant symbol. Don’t try to be sophisticated when it comes to choosing such substitution images. Keep it simple and refrain from using any religious symbols or captions that may invoke ambiguous or unpleasant feelings in viewers. Also, take care to match imagery with the text as neatly as possible for the maximum visual clarity.
All in all, intertwining text and symbols can be a universal recipe for conspicuous and original logos for a wide variety of businesses from restaurants to car rentals to private schools.
#4 Text over Imagery
Another longstanding design trend that would be suitable for your UAE-based company logo involves placing your text over symbols or texts that constitute a part of your logo. Opt for calm color for your background imagery and create some nice text to place it on top of your image. Make sure to use appropriate color so that your imagery and caption don’t merge or create a visual cacophony. Ideally, your background image should create a silhouette congruous with your overall logo.
#5 Adding GIFs
It’s not a secret that animations tend to hook viewers’ attention much faster than static images. And while GIF versions of logos aren’t a viable option for some businesses, you may experiment with this trend if you want to lend your logo a more creative and original look. The golden rule here is to make your logo vivid and energetic and at the same time not to go overboard with the motion so as not to distract your viewers.
Alternatively, you may create a series of animated wordmarks that will represent different variations of one and the same company logo. This will spruce up the boring look of any logo; make it more entertaining, visually appealing, and thus more memorable for your audience. In combination with strong typography, such animated logos will create a very stylish effect.
#6 Use Mascots
To vivify your company logo and give it a more personal touch, consider using a mascot in its design. Probably, you already have a mascot associated with your brand or thought of something memorable that your customers will find cute and nice. Such mascot logos will help your newly-formed company develop a positive image and win over more prospective clients.
Despite its strict and fundamental image maintained for many decades, the UAE is a great place to exercise your entrepreneurial creativity and start your own business. With their free zones, the Emirates enable entrepreneurs from different corners of the world to translate their business ideas into reality with minimum effort and investment. Hopefully, you can draw some inspiration from the logo design ideas mentioned in today’s article and create the best possible logo that will contribute to your company’s success.
