In today’s highly competitive market, it’s all about fighting for users. Here’s how you can make sure the user engagement in your wellness app is off-the-charts.
How to Increase User Engagement in Your Wearables Wellness App
The world of wearables is growing. The wearable market is estimated to be worth $61.30 billion today. It’s expected to grow at a compound annual rate of 14.9 percent between 2022 and 2030.
Many people are using wearables and healthcare apps to keep track of their health. From fitness trackers to smartwatches, there are plenty of options available on the market today. There are certain things you can do to make your app stand out in the market. In this post, we show you how to improve user engagement in your wellness app with wearables by covering five key areas: performance, speed, gamification, data privacy, and battery life.
Performance Is Crucial
Your wellness app can benefit from using wearables to increase user engagement and help users achieve their health goals. Wearables can track fitness activity, sleep patterns, heartbeat, stress levels, and even levels of hydration — all of which can be used in your app to motivate users toward achieving their health goals.
Performance is crucial for wearables because they are often used to collect real-time data and track fitness goals. The last thing your users want is to go on a run only to discover that their wristband won’t track mileage for some reason, or the application signed them out and now they can’t sign back in. If they can’t trust that their devices won’t malfunction in critical moments, they won’t use them.
Experts at Diversido, a full-cycle development agency with over 10 years of experience in creating stellar healthcare solutions, claim that the most important part of ensuring performance is decent visibility into all of the layers of your infrastructure. This will allow you to quickly detect problems when they occur and resolve them before they impact users.
Speed Is Your Best Friend
Speed is one of the most important factors when it comes to creating a successful user experience. It is commonly believed that the average attention span of humans has dropped from 12 seconds to 8 seconds. It means that if your app takes longer than 3-5 seconds to load, you are already losing users.
The purpose of wearing a smart device is speed and efficiency. If you’re waiting for features or data to load, it defeats the purpose of having access to information on demand.
Your goal should be to provide quick access to information that is relevant and helpful at the current moment. The user experience of your app should be seamless. You want people using your app because they want to, not because they have to.
Use the Wonders of Gamification
Gamification is the use of game design elements in non-game contexts, and it can be used to increase user engagement in your wellness app. A study on the effect of gamification on user engagement in the wearables app niche concluded that the immersive components of the application in question ensured an increased level of engagement and satisfaction among users.
For example, a fitness app could reward users for completing their daily workouts by giving them points or badges. Apps like Nike Run Club use achievements as a way to retain their customers. The more they work out, the more points they earn.
Accumulated points provide access to new features in the app or maybe even real-world prizes. It creates an incentive for users to engage more with your wellness platform because they want more rewards and extra features!
Mind the Data Privacy
Data privacy is a major issue for wellness wearables apps since they can collect and store all kinds of sensitive user data: from GPS location to individual health information. Such data should be guarded by the developers by all possible security measures, which should be loudly broadcasted to the users. They should be sure that their personal information is safe at all times and they can connect their wearable device to your app without reservations.
Ensure Optimal Battery Usage
When it comes to fitness apps, battery usage is one of the most important factors. If you have an app that drains the battery too quickly, users are unlikely to use it. To ensure sufficient battery life, consider enabling power-saving features on your app and device.
For example, some wearables allow users to set time limits on certain features or disable them entirely when not in use. It can help decrease overall power consumption by preventing unnecessary use of sensors or other parts of the device that aren’t explicitly needed for tracking exercises or sleep patterns.
Final Thoughts
To drive user engagement in your wellness app, you’ll need to ensure your users are getting the most out of their wearables. By incorporating these five tips into your app design process, you can help increase user engagement without compromising privacy or battery life. If you want to improve your app’s user experience, then it’s time for you to take action!
