Are you a new business looking to generate visibility for your brand?
Are you constantly on the hunt for new customers? Or just want to try out something new?
While you can measure your marketing success in numbers and spreadsheets, marketing truly is a battle fought in the mind of the customer. It is all about how quickly you are being thought of, what position you have and which values are associated with your brand.
Customised stickers are not only a great way for you to get that prime spot in a customer’s mind but help you maintain it. And here’s how:
A sticker is basically a symbol; a condensed version of your brand and its values. It is a low-cost, high-impact way for you to strengthen these associations and immediately triggers all these connotations in the minds of your (potential) customers, increasing the visibility of your brand and your business.
Speaking of visibility, a sticker is a real eye-catcher, especially when you choose a unique design, position it perfectly like the one below, or pick some standout materials like glitter, holographic, or even fluorescent colours. Especially if you hand out stickers with every purchase, your existing customers become real-life miniature billboards for your brand and create an unexpected, yet lasting impression.
This sushi advert is catching hungry shoppers off-guard at exactly the right time (source).
- Purchasing decisions are made subconsciously. Stickers help you achieve the familiarity needed to pop up in the customer’s mind when they are about to make a purchase. This works particularly well when they remember your design being stuck to their colleague’s laptop or water bottle as they tend to associate your brand with some they can already trust and are thus likely to extend that trust to you.
- All of this bonding is completely effortless and cost-effective for you. Stickers are seen as a nice add-on that separates your unboxing or purchasing experience from the ones your competitors offer. Your customers are very likely to perceive stickers as a gift rather than extended advertising, creating a win-win situation for you both.
Ready to take on your marketing with stickers now? Or can you already tell us about your experiences with using this technique? Let us know and share your ideas in the comments!
