In what’s set to be one of the most feel-good Christmas food ads of the season, M&S has reunited two British icons – Dawn French as the fairy from last year’s award-winning campaign and joined by Jennifer Saunders as her adorable new sidekick, Duckie, a much-loved and well-worn dog chew toy in M&S Food’s 2022 Christmas advertising campaign.
Live on social media channels the series of eight ads begins with the appearance of our special Christmas Fairy – voiced by national treasure Dawn French – leaving her perch atop the Christmas tree, looking for a new “very special friend”. Set in a cosy home, Fairy heads straight for a family dog’s basket and brings to life a tattered, yet adorable, chew toy.
M&S Christmas Fairy
As Duckie comes to life, she finds her voice and is immediately chased by an excited dog, delighted to see his favourite toy awakened. Fairy works her magic and Duckie learns to fly out of his reach as they then soar over a Christmas table spread of mouth-watering festive favourites.
Viewers are sure to immediately recognise the voice of Duckie, as M&S reunites iconic duo French & Saunders on screen. The dynamic of the characters is sure to bring smiles across the UK, as Dawn French’s glamourous Fairy is joined by the voice of an exasperated and downtrodden Jennifer Saunders as Duckie the chew toy. Sure to bring even more joy, is the excitable dog Wylie… set to become a favourite on screens this Christmas.
