You’ll often find JuJu Smith-Schuster on the football field for the Pittsburgh Steelers, or maybe on Bovada sports delivering some tempting available prop betting odds. One place that most fans wouldn’t expect to see the NFL wide receiver is working alongside his organization Team Diverge Esports as an Ambassador of HyperX.
The progression of esports is now playing witness to newly found respect for professional gamers they never once had. Your typical athlete isn’t just the man or woman who’s consistently working towards a physical peak. Still, now we see computer games and their elite players earn respect as legitimate sports stars. However, it remains a working progress and the within the business sector of esports, hiring athletes who stem from a physical sports background is helping to assist the growth of esports.
A gaming peripherals team (HyperX) who work at HP inc. are a brand leader in gaming and esports, and today they announced the renewal of a multi-year contract with pro football player JuJu Smith-Schuster. In addition, HyperX will become the Official Peripheral Partner of JuJu’s esports organization, Team Diverge. The agreement not only celebrates the football stars dedication towards the gaming community, but with HyperX signing off on the longest ambassador deal in history, it’s a reflection of a continuous commitment to growing their role as a pioneer and leader of the esports industry working alongside global sports stars.
“I am so excited about renewing my partnership with HyperX, and also so happy to bring my eSports team, Team Diverge, into the HyperX family,” JuJu said.
“HyperX has been a brand partner of mine since my first year as an NFL player; they’ve seen my vision and excitement about gaming and its growth and have supported me every step of the way. I’m honoured to continue working with the brand and am grateful for their continued support.”
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JuJu isn’t just a face for the company, and he will take part in multiple ambassador related activities with boots on the ground. A plethora of HyperX marketing activities include promotions, social campaigns, advertising, events and more. Becoming a global ambassador will extend his skills and gaming intellect to support international activities, including his YouTube channel and podcast streams.
“HyperX is thrilled to continue our relationship with JuJu Smith-Schuster and expand it to include his esports org., Team Diverge,” said the HyperX celebrity and athlete marketing manager, Dustin Illingworth.
“His passion and love for esports and the community are effervescent, permeating everything he does. It’s a pleasure to continue growing our brands together, both with JuJu and Team Diverge.”
With HyperX becoming Team Diverge’s Official Peripheral Partner, their audio products will be exclusive to Team Diverge on stream. The team will promote keyboards, mice, microphones, headsets, mousepads, live streams and tournament competitions. You’ll also notice that HyperX products will kit out the content houses and facilities. Team Diverge members will test new products and provide feedback, assisting HyperX in delivering the highest quality equipment.
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HyperX has also worked alongside the JuJu Foundation and another organization run by the NFL player that helps children in need. They will continue to work with this foundation to create various activities to assist the company founded in 2019.
As a continued HyperX brand ambassador, JuJu will play a significant role in the HyperX Heroes campaigns of the future. He will work in unison with other internationally recognized ambassadors on the HyperX roster such as basketball players Aerial Powers and Gordon Hayward, ice hockey player Filip Forsberg, Tottenham Hotspur soccer star Dele Alli, pro race car driver Sage Karam, newest addition global streamer TimTheTatman and an additional 25 global streamers and social influencers who’re apart of the HyperX team.
Team Diverge isn’t the first partnership that HyperX and Hewlett Packard have secured. They will join famous esports teams such as FaZe Clan, Red Bull Racing Esports, and Russian esports organization Virtus.pro as partners of the peripherals brand.
JuJu Smith-Schuster has proven to be a valuable asset for HyperX because he participated in numerous activations. Therefore, it’s no surprise to see the two parties expand their existing deal and remain loyal to each other heading into the future.
