Create A Killer SaaS Content Marketing Strategy With These 4 Hacks

Content marketing works, especially for B2B businesses. Most consumers (70%) usually checkout about 2-8 content pieces before deciding which B2B business to patronize (Google). With content marketing, businesses can save 62% less per lead than traditional methods while getting 7.8x unique site traffic.

But contrary to popular views, you have to do more than blogs, case studies, and e-books if you want your content marketing strategy to fly. Most businesses have integrated content into their marketing strategy, but only a few make it their driving force for sales.

Our experts at GetUpLead have identified four hacks to ensure your SaaS content marketing strategy drives sales and get results;

Know all you can about your business.

How can you write for a group of people if you don’t know them or their problem? Potential consumers only appreciate your content if it addresses their concerns. It is also the first step into making them trust and love your brand and offers.

These people have little or no time. So, you should cut the chase to the solutions. You can use the following to identify their problems;

• Biographical information, including age, income level, gender, and professions of your target audience.
• Content, especially the sources they currently get industry information from.
• Issues, which include every problem they are experiencing with their business and how you can help.

You can use your findings to create business buyer personas.

Get your Search Engine Optimization (SEO) game on.

Now that you know your target consumers and their problems, you may want to get to content creation. But not so quick.

Take the time to confirm your findings. You need extensive information on phrases and SEO keywords, including metrics like monthly searches and keywords. You can use SEMRush, Ahrefs, and similar tools.

The aim here is to ensure you are creating content that people are looking for on the internet. You can use tangential keywords to increase your chances of being found by the right people. You can also use these tools to tweak your approach to get the best results.

Know your sales funnel very well.

There is a lot more to get out of your content marketing efforts if you can adopt certain best practices. This is why you must focus on the top of the funnel, filter out the noise and amplify your authority.

The best way to achieve this is to position yourself so that potential clients can locate you via organic search results. Finding you is the first step in the journey of making them your loyal customers.

That is why you must ease them through the funnel, fostering a relationship that benefits them along the way. The goal is to convince them that your offer is precious to them. And this is precisely the message your content must deliver. As you go down the funnel, users filter out more irrelevant things, which is why your content must become laser-focused as you proceed down the funnel.

How about a case study where you tell your potential clients how previous clients have gotten practical help from your product? That is more convincing. You can also organize a webinar to answer certain questions they might have.

When you are at the decision-making stage, your efforts should convince your clients that your product or services are outstanding than whatever your competitors are offering.

Adopt pillar pages to establish credibility.

Consider the pillar page the most important piece of content on your website. It is where your potential clients will find all the detailed answers to their questions about the topic. And that is why we advise you to adopt a ‘hub-and-spoke’ model for this page.

Pillar pages will not only establish your credibility in a niche but also improve your SEO efforts. The right pillar pages will bring you more new traffic, considering the number of quality industry backlinks they attract.

Feel free to check out pillar pages examples on the internet to fully understand how you can use these special pages to drive your content marketing efforts.

Finally…

The dynamic nature of content marketing makes it even more interesting and challenging. You cannot afford to stick to just a set of tactics every time. So, ensure you track and optimize based on your reports. Like every other aspect of digital marketing, change is a constant in content marketing. But you are more likely to stand out from the crowd if your efforts are iterative and up-to-date.