Why so many people do business, but only a small part of entrepreneurs achieve significant success? Most believe that it is about the products being manufactured, the product being sold or the services provided. Well, this was true before the information age, but now your success is determined by the modern technologies applied. In this article, Avivi’s Business Tools Implementation Professionals share the five essentials for success.
About supplements
Avivi IT company has been cooperating with various CRM technologies and eCommerce since 2012. During this time, the team has entered the markets in 46 countries of the world and opened offices in Miami, Calgary, Moscow and Kiev.
“We are convinced that in modern business there are no state borders, bad products or services. You can do business either from an office in London City or from your home kitchen or an island in the Mediterranean, working with tele-workers from all over the world. What about your clients? They can also be available from wherever the Internet is connected”.
The concept of “modern technologies” is quite broad, so Avivi identified five main components of a successful business, as well as recommended software where you can try out these and other opportunities at once.
1. Online office
First of all, you need a single convenient space for all team members to work in. The main selection rule: the fewer various programs you use, the more your office will be exposed to various threats and troubles. In this virtual office, it is important:
- Providing the possibility of free interaction between employees;
- Building the structure of the company, its departments grant employees the rights they deserve;
- Automation of monotonous business processes to boost work efficiency;
- Cooperation on documents and other internal production information.
2. Clear responsibilities and control division
In the absence of clear management, any online business will turn into chaos, and ERP enterprise resource planning systems are designed to prevent this. Today, the best method of organizing a company’s work is the method of completing tasks: the manager instructs to perform a task, appoints responsible people and monitors the process. The system keeps track of the elapsed time, allows you to make adjustments to the set goals, and also informs and reminds employees of important activities. Tasks are grouped and sorted, and their progress is visually displayed. At any time, the system can submit a detailed report on the timing and resources spent.
3. Interaction with clients
Clients, as well as their information, are the most valuable resource of any company. It must be used extremely skillfully and accurately, and in today’s world there is nothing better for this than CRM systems. Their main objectives are:
- Collecting, organizing and storing information about leads, customers and deals completed by your company;
- Assisting the sales department close deals faster and more efficiently, as well as closing new or secondary deals;
- Assign customers to employees based on sales areas;
4. Integrated communication channels with customers
Today, there are many social networks, communication tools, and services providing connections between people. The audience is very heterogeneous: users choose their favorite services and categorically do not use others, even popular ones. Therefore, you cannot rely on just one communication channel, say Facebook Messenger, since many leads from your particular business area may prefer WhatsApp.
Fortunately, modern IT allows you to combine multiple communication channels under the one system. According to Avivi, the real success in organizing a business is the integration of all communication channels used with the main software of the company. In this case, employees will not miss a single request from the client. It can be a phone call, an email, a completed form on the website, a message on Messenger, Instagram, or even a comment on your post on social networks — any activity should not go unnoticed. It is important that all requests flow into a single place, employees are able to respond promptly, and that all this does not require using third-party programs. Integration of communication channels is the key to getting more customers.
5. Flexible software with the upgrading capabilities
The last but not least component of the successful online business check-list, is the point on software flexibility. You should definitely only consider products with an open API — the ability to develop your own integrations and exchange data with other platforms. Otherwise, over time, you will definitely feel a lack of resources within the company’s activities, which you will not be able to replenish due to a lack of technical skills.
Also, flexibility will save you the trouble of scaling your business. In case of company expansion, this will happen quickly and unnoticed. And in case of reduction, unnecessary elements will simply be turned off and stop consuming virtual resources.
Conclusions
All of these components can be selected individually. However, there are not many products on the market with everything put together. One of the successful examples is the Bitrix24 business toolkit, where the developers have combined all the features mentioned above, as well as marketing, analytics and HR functionality. The total cost for the use of a single software will be lower than the amount for each instrument separately. In addition, a 30-day demo version is provided for each of the tariff plans.
Avivi has already assisted many clients from the UK in general and London in particular to competently organize a competitive business. Practice shows that regularly introducing CRM can increase company profitability by 18-25% during the first six months of active use.
