The design of your website makes a big difference in its overall success, as you may already know. The fact of the matter is that it only takes seconds before someone formulates a view or opinion about your site, and their opinion will, more than likely, be based on your website design. Furthermore, the design of your website will affect other factors, such as your credibility, your website conversions, and more. Users today have become a lot pickier about the websites they deal with simply because there is a lot of competition out there – in other words, they’ve seen it all. So here comes the next essential question: what can you do to improve and enhance your website’s design? Here’s a list of the best practices for website design in 2020 – and make sure to take a look at some of the best web design agencies who can help you out.
Minimise your text
Too much text can become the bane of your website, so if you’re not planning to create a blog post, limit your text on your website pages. Limit the number of words you use, especially on your home page as well as landing pages. Even if you have a big message to impart – about your brand, history, accomplishments, services and products, and the like – try to do this with just a few words and not entire paragraphs.
Show them what you’re all about
The use of visuals will help you divide your text or written content, but it can also offer a deeper and broader explanation of your company, as confirmed by expert website developers and designers from Expre Digital Ltd. Rather than explaining something to your visitors, it’s better to show them. This is definitely a rule if you are selling products – show what your products are all about with good photos instead of going all out with a lengthy, detailed explanation.
Keep your sentences short
Without a doubt, a short sentence is much easier to read than a long one. You want users to easily digest the content on your website and not be confused by it. If you can’t avoid writing a long sentence, mix it up by following it with a shorter one. The variety will help.
Make your navigation simple
Here’s another thing: you shouldn’t make it difficult for visitors to your website to find something they need. Put yourself in your visitors’ shoes: they are there for a specific reason, whether it’s to purchase something, acquire information, or check out your services or offerings. Whatever this reason is, if they have a hard time figuring out how to get your website, they will leave. When it comes to navigation, the standard scheme or format is best. For instance, 88% of sites today have the primary navigation menu located horizontally on the page’s top-most portion, so if you have placed your menu somewhere else, this may confuse your website visitors. The fewer menu options you have, the better as well.
Optimise your site’s design to accommodate mobile gadgets
Successful websites today will have optimised their sites for use by mobile gadgets and devices, and you should do the same. Browsing on mobile has become the standard for many users, so you should make sure your website utilises mobile browsing. You need to have a responsive website design, so if you have elements that are not responsive, make sure to fix them or eliminate them right away.
Image attributed to Pixabay.com
