Entrepreneur and leading beauty product creator, Brendan McDowell, owner of BPerfect Cosmetics, has announced a partnership with the multi award-winning international hairdresser Denise Phillips and owner of Pelo Salon to launch Voduz Hair; and a series of four revolutionary, game-changing hair styling hot tools and products which are causing serious waves in the beauty industry.
Dubbed as the absolute revolution in haircare, the unique Voduz hairstyling tools include a multi-functional Hot Tool employing infra-red technology to gently smooth every cuticle for a sleek and healthy style. A Blow Out Infrared Hair Dryer, Voduz ‘Knot Anymore’ Detangling Brush and the Voduz ‘Recharge’ Wireless Mini Straightener – all set to be best sellers this Christmas, with top beauty bloggers and BPerfect and Pelo fans alike.
The futuristic Voduz hair tools are the result of a personal friendship between Brendan and Denise who meet at through a mutual friend at the world-famous RDS Beauty Show, and their combined business ambitions have driven the project to launch.
“We hit it off straight away,” Brendan says. “I knew I wanted to work with Denise because, like me, she is a problem solver. She’s dedicated to finding the best solutions for her clients. That’s the same ethos on which I founded and have built my business.
“If you want to be a pioneer in any field, you can’t sit back and accept what other people think is right – you need to imagine and then create your own solutions, and Voduz is the result of that shared desired to innovate and push back boundaries.”
Brendan’s ambitions to bring the very best quality products to his demanding customer base has undoubtedly paid off. Since he founded BPerfect in Belfast in 2012, with a personal investment of just £500, he’s worked hard to develop a brand that now enjoys cult-like status amongst celebs, style influencers and beauty devotees across the globe. Its extensive range of on-trend makeup is now stocked by over 2,000 retailers world-wide.
BPerfect Cosmetics
A recent BPerfect Cosmetics collaboration, the Carnival XL Palette with world-renowned makeup artist Stacey Marie, has proved the best-selling product for the company and in September, BPerfect worked with Australian Makeup by Jah to launch a new collection. But Brendan’s latest venture sees him connecting to the Irish beauty network to collaborate with homegrown talent and expertise.
Denise Phillips began her stellar award-winning career in hairdressing aged just 17, but through natural talent and dedication to her craft, she quickly progressed to becoming a member the prestigious Redken Artist Team, helping launch her successful career.
“In 2015, I opened my salon Pelo Hairdressing and it has grown since in size and reputation. 2016 we won the ALFARPARF Milano Fantastic Inixia Award – this was a huge achievement for us, as we were the first-ever salon to win this award within a year of opening,” Denise says.
“I share Brendan’s vision to be the best completely. Since I started in business, I have been committed to offering clients only quality, tried and tested brands, combined with the latest developments in technology. As a professional hairdresser, I needed a solution that would deliver effective styling but with reduced heat damage. That’s why the Voduz combined straightener and curling tool was created.
“Our products are stand-out, revolutionary and are already beating all our targets in record time. Our Mini Straightener product sold out in just a few days after launching. Clients love that it is cordless and can be used on the go in handbags and in desk drawers!
“Our Hot Styling Tool and Blow Out Product both use infra-red technology which is cutting-edge in the industry and a game-changer for both the professional stylist and the at-home user. THE ‘Knot Anymore’ Detangling Brush is proving to be a brilliant stocking filler and we simply cannot keep up with our online orders.:
Having recently launched, Brendan is confident the affordable Voduz hairstyler will quickly become a world-wide hero product for both professionals and beauty fans who want a lasting style but also want to protect their hair from repeated heat damage.
“These are amazing products. I know BPerfect’s global fan club trusts our judgement to bring them only the best breakthroughs in beauty innovation. We have already had orders from all over the world because BPerfect is now recognised as a trailblazer leading the way globally for makeup trends and products.
“We do things very differently and really value our customers and their experiences. Working with Denise takes us into a whole new realm in terms of hairdressing and styling, and we are all excited to be involved in such a cutting-edge product launch.”
Voduz products are available now www.voduzhair.com
Local stockists include: Branches of Pelo Hairdressing and Gordons Chemists or for a full list of Irish outlets visit www.voduzhair.com/stockists
For a complete list of BPerfect stockists or to order online visit www.bperfectcosmetics.com
