Northern Ireland snack lovers could win an all-expenses-paid trip to the 61st Super Bowl in California next year, thanks to crisp brand McCoy’s, the Official Savoury Snacks Partner of the National Football League (NFL) in the UK and Ireland.
To celebrate its third season as an official NFL partner, the UK’s number one ridged crisp brand is running a massive on-pack promotion offering local shoppers the chance to win a once-in-a-lifetime trip to Super Bowl LXI which is scheduled for February 14, 2027, at SoFi Stadium in Inglewood, California.
The top prize also includes a crisp £5,000 in cash for the winner to spend on their trip!
Running from now until November 8, 2026, the on-pack promo spans the entire McCoy’s range – including price-marked packs (PMPs), sharing bags, grab bags, multipacks and the new McCoy’s Coated Nuts.
With a total prize pot of over £100,000, there are lots of other prizes up for grabs including NFL tickets, 25 Samsung 50-inch 4K TVs, and more than 250 cash prizes of £100.
Not only that, McCoy’s has also launched two new limited-edition NFL-inspired flavours – Hot Kick Ketchup and Yellow Mustard – which promise to ‘bring classic American game-day tastes to life, while delivering on McCoy’s’ signature crunch’.
Ricky Watts, Business Development Manager for KP Snacks in Northern Ireland, said: “Once again, we’ve upped our game with our biggest NFL themed on-pack promotion yet, giving our loyal customers a chance to win the ultimate Super Bowl experience and a tasty £5K spending money!
“As the NFL continues to grow its fan base in the UK and Ireland, this partnership between two powerhouse brands gives us the perfect chance to connect great sport with great snacks and give fans on both sides of the Irish Sea a real taste of American football.
“Running across the McCoy’s range until November 8, this massive on-pack promotion enables us to connect with shoppers in a meaningful way – adding value and driving brand engagement to boost impact and sales,” he added.
The partnership will be supported through a UK and Ireland-wide marketing campaign featuring in-store activity, digital and social media content – all designed to celebrate the best of sport, flavour, and fun.
McCoy’s is owned by parent company KP Snacks Ltd, the UK’s number one manufacturer of nuts and popcorn, and number two manufacturer of bagged snacks.
