The deal with one of the UK’s leading homeware retailers strengthens Kukoon’s position in the rug industry and comes on the back oKukoon, a UK and Ireland e-commerce retailer which began life selling clearance items online, is set to partner with high street giant, Next.f an exceptionally strong year. The company recently confirmed profits of £2.5 million for the 2025/26 financial year, on the back of record turnover of £21 million.
Kukoon
The business, run by brother and sister Paul Vallely and Clare Walsh, has enjoyed 19 years of transformational growth to become a major exporter, now shipping more than 8,000 rugs every week to 60 countries worldwide.
Kukoon’s range will be available in Next’s UK online platform. The deal builds upon its partnerships with leading Irish companies, Woodies and EZ Living Interiors, which sees a selection of rugs, including exclusive collaborations and washables, on sale at all EZ Living Interiors stores.
Co-founder and CEO of Kukoon, Paul Vallely, said: “This is a deal which delivers huge potential for Kukoon. Negotiations with Next have been going on for the best part of a year, so we’re delighted to get it over the line.
“Next are a huge brand and I would say the second largest rug retailer in the UK, so for Kukoon to have our collections available on their platform is a hugely satisfying.
“Our partnerships with Woodies and EZ Living Interiors have been really good for all parties and this is a strategy we are actively working to build upon.
“Kukoon’s success has been built on the support and determination of a brilliant team, and we will continue to push the boundaries of performance, innovation and sustainability when it comes to our products.
“We’ve also invested in AI-powered automation across several departments to improve efficiencies and ensure we remain at the forefront of our industry.”
With a focus on sustainability and innovation, Kukoon recently launched its Flatwoven range which is machine washable and made from eco-friendly fibres.
Kukoon believes great-quality rugs should be well made, stylish and always affordable. Its exclusive collection spans hundreds of designs and sizes, from timeless classics to the latest on-trend looks.
