Integrated communications agency, Ardmore Group, has unveiled one if its most ambitious global creative activations yet – a supersized suitcase-shaped hot air balloon designed for international luggage delivery company Send My Bag’s 20th anniversary.
The bespoke balloon which is the size of 25 double decker buses and measures an incredible 22 metres wide and 16m tall, is set to become the star attraction at the prestigious Bristol International Balloon Fiesta taking place from 7th – 9th August, before it begins an epic journey across the globe.
The spectacular brand activation marks the first phase of a Guinness World Records™ attempt for the most countries visited by a hot air balloon in 12 months.
The creation brings to life Ardmore Group’s global campaign concept and new tagline for Send My Bag: “Believe in Going Further”. The concept celebrates the power of self-belief – a theme deeply embedded in Send My Bag’s 20-year journey, growing from a start-up to a global leader in personal effects shipping, serving customers in over 80 countries.
Ardmore Group
John Keane, CEO, Ardmore Group said: “With a giant hot air balloon weighing in at almost half a tonne, and a world record attempt, there is little Ardmore Group will not do to help clients take off.
“Every business worth building depends on imagination, determination, self-belief, connected thinking – and more than a little bravery – and Send My Bag’s story shows just that. For their 20th anniversary, we wanted to tell that story in a way that captures imaginations and breaks boundaries – quite literally.”
The balloon’s record attempt will take Send My Bag’s message to Europe, Asia, the Americas and Australia, and will be documented and supported by a 60-second cinema spot. Meanwhile, Ardmore Group’s shareholder role within the Worldwide Partners Inc (WPI) network will leverage the support of partner agencies to celebrate and amplify this global brand activation.
Ardmore Group, headquartered outside Belfast and with offices in Dublin, London and Manchester, is a leading integrated communications group with an exceptional breadth of capability to connect the customer touchpoints into one coherent brand experience that builds reputation, changes behaviour and drives sustainable growth.
It comprises advertising and marketing agency Ardmore, PR and brand reputation firm LK Communications, creative advertising agency Bonfire, ecommerce and performance marketing specialists BFG Digital, and strategic advisory consultancy Confluence Consulting.
The group employs a 70 plus team representing some of the UK and Ireland’s largest public and private sector organisations alongside international brands.
