This winter, The Fitzwilliam Hotel in the heart of Belfast city centre, is adding a touch of magic to the guest experience with the launch of its enchanting holiday campaign: “The 12 Stays of Christmas”.
From 14th November to the end of December, selected guests who have booked directly through the hotel website or in-house reservations team will be treated, at random, to a series of luxurious surprises, heartwarming gestures, and unforgettable festive experiences. Each of the 12 stays will feature a new, thoughtfully curated delight – exclusive to those who book direct.
“Christmas is a time for magic, generosity, and connection,” said Cian Landers, General Manager. “We wanted to create a campaign that brings those values to life for our guests, offering unexpected moments of surprise and delight from the moment they arrive.”
Highlights of the Fitzwilliam Hotel Belfast “12 Stays of Christmas” campaign include
- Festive In-Room Gift Hampers: Beautifully wrapped hampers filled with artisan chocolates, wine, and locally inspired seasonal treats.
- Golden Ticket Giveaways: Hidden “golden tickets” offering instant prizes like dining experiences, late check out, and Afternoon Tea for two.
- Delicious cocktails and nibbles.
- Surprise Room Upgrades: Complimentary upgrades to premium suites paired with personal welcome notes.
- Enhanced Turndown Services: Nightly festive touches like luxury miniatures and additional treats delivered during turndown service.
- Surprise Breakfast on us: Enjoy popular classics such as Eggs Benedict, Savoury Pancakes, Belgian Waffles or a full Fitzwilliam Breakfast – a delightful morning surprise.
“We have always taken pride in our guest experience”, Cian added. “With the 12 Stays of Christmas, we’re creating memorable, magical experiences for our guests – whether that’s through a surprise upgrade, a gift in their room, or a full Fitzwilliam breakfast on us.”
The “12 Stays of Christmas” campaign will run from 14th November to the end of December, with surprises revealed on 12 different dates leading up to Christmas. All gifts and experiences are limited in number and randomly awarded to direct bookers.


