Known for challenging the status quo on value in recent years, M&S Food is marking the sale of one billion of its ‘Remarksable Value’ products and iconic Dine In deals this week with a new song to galvanise its 65,000 colleagues across the UK and set social media ablaze.

The retailer has seen its value perception skyrocket in the past 12 months to its highest ever level*, all thanks to the power of TikTok and M&S’ amazing quality products.

M&S Food is turning up the volume on its commitment to unbeatable value with a new collaboration with icons of rock & roll Status Quo, who have updated the lyrics to their 1977 hit ‘Rockin’ All Over The World’ to ‘Saving All Over The Store’ which launched on social media on Monday 22nd January across M&S’ TikTok, Facebook, Instagram and YouTube channels. The new lyrics include M&S’ much-loved ‘Dine In’ deal and other budget-friendly initiatives such as its ‘Remarkable Value’ products and ‘Dropped & Locked’ prices on customer favourites.

The idea for a song to rally the thousands of M&S colleagues in fact came from the shop floor – following a spate of viral videos by colleagues who manage each store’s social media pages, one team manager – Jack Norbury from M&S Devizes in Wiltshire – submitted a request directly to CEO Stuart Machin for a song that teams could use on TikTok to get even more views. Jack had previously racked up millions of views for the M&S Devizes TikTok account with his videos all about the retailer’s excellent value credentials.

It was a ‘yes’ from the CEO’s colleague ideas scheme and the idea was passed on to Sharry Cramond, Director of Food Marketing and Loyalty, to make it happen and make this TikTok rock star’s dream a reality.

Last Thursday, shoppers at M&S Purley Way in south London were treated to a big surprise as Jack joined Status Quo in the Fruit and Veg section at the front of the store to record the music video to accompany the new song. The band, complete with guitars, keyboard and a drum kit, stunned customers with their performance and were soon joined by colleagues from the store (including store manager Camilla Harris) who joined in with their own replica guitars, rocking out as shoppers looked on excitedly.

“When I heard that M&S was not only going to record a song for us but was also bringing in the actual Status Quo for it, it was a real ‘pinch-me’ moment,” said Jack. “I already couldn’t believe it when my videos started getting over a million views on TikTok, but finding out that we were going to be recording with these rock & roll legends really was a life-changing experience.

“I can’t wait to see how other M&S colleagues up and down the country use this song on their own videos and get our Remarksable Value ranges trending!”

Since recording the song, Jack has now moved to the M&S Weston Lock Bath store where he has already set up a brand-new store TikTok account.

Sharry Cramond, Director of Food Marketing and Loyalty at M&S, said: “When we helped our stores launch their own social media accounts during lockdown, sharing vital information with local customers, I don’t think anyone could have predicted how much of a roaring success they’d still be – we now have over 1,000 store accounts and their videos receive 3.5million views every week! It’s brilliant to see colleagues like Jack using their stores’ TikTok channels to shout about our incredible value. Thanks to them we’ve seen our value perception improve to its highest ever level.

“Whether it’s our Remarksable Value ranges, our iconic Dine In deals, our Dropped & Locked prices, our bigger pack better-value products, or our broad selection of ‘Specials’ each month across fruit and veg, flowers, bakery and wine, we are truly challenging the status quo on value every day here at M&S Food!”

Status Quo frontman Francis Rossi said: “It’s not every day you get a call saying the Marketing Director at M&S Food has asked you to re-record one of your greatest hits for them. But sure, why not? Their new Purley Way store is my closest so the wife and I have been in there quite a bit – big fan of their Our Best Ever Prawn Sandwich, I must say. Anyway, if you happen to hear our new song over on social media, happy days. And if you don’t, you might catch it on the store radio when you’re doing your next shop!”

Fans can watch the music video for ‘Saving All Over The Store’ on Facebook and YouTube channels.

From unbeatable-quality Remarksable Value ranges, to the original and best Dine In deals, here are some of the ways M&S is making it easier than ever for customers to save money:

Remarksable Value means M&S quality food at everyday low prices. From 100% British eggs and pasta made in Italy, to best-in-season fruit and veg, shoppers can enjoy great prices on the things they buy most at their local store, all with the highest quality and standards they expect from M&S Food.

Launched in 2019, there are now over 100 brilliant Remarksable Value products that shoppers can find across the Foodhall. Examples include extra lean British beef mince (500g, £3.30) where M&S is the only retailer whose beef is 100% DNA traceable right back to the exact farm and animal, and tinned tuna in spring water (160g, 90p) where M&S is the only retailer selling 100% pole- and line-caught Skipjack tuna.

Launching back in 2008, the iconic M&S Dine In deal has been solving the nation’s dinner conundrums for over 15 years. M&S now has five always-on Dine In offers for customers to choose from:

Gastropub Dine In – main + side + starter or dessert for just £12.
Pizza Dine In – 2 pizzas + 2 sides for just £12.
Stir Fry Dine In – noodles + sauce + veg mix + meat/veggie main for just £8.
Fresh Pasta Dine In – fresh pasta + fresh sauce + bread for just £7.
Indian Dine In – 2 mains + 2 sides for just £15.

M&S has featured other themed Dine In deals in the past including Tex Mex, Chicken Shop and Italian Night. There are also seasonal Dine In deals for Valentine’s Day, Mother’s Day and Easter.

M&S has locked the prices of more than 130 of shoppers’ favourite products in store now until after Easter, including British medium cheddar slices made at an award-winning creamery (250g, £2.80) and Fruit & Fibre Flakes cereal fortified with vitamins and iron (500g, £1.25).

With more households than ever now doing their main weekly shop at M&S, the retailer has launched bigger pack sizes of over 65 of customers’ best-loved products at even better prices. Shoppers can now find bigger, better-value packs of staples such as easy-cook rice (2kg, £2.70), Fairtrade everyday tea bags (160 bags, £2.10) and Select Farms Maris Piper potatoes (2.5kg, £2.50).

Customers can enjoy a rotating menu of Specials at great prices across various parts of the Foodhall, including Fresh Market Specials, Bakery Specials, Flower Shop Specials and Wine Shop Specials.

For example, this month shoppers can find a pack of 5 kiwis for just £1 or a pack of two freshly baked croissants for just £2.