If you want a successful business or career then you need to be master selling yourself, ways Michael Collins, Toastmaster International.
If you can’t sell yourself as a person you’re going to find it difficult to sell your idea, your product, or your service. The cornerstone of being able to sell yourself is the ability to communicate.
Michael Collins of Toastmasters International has some tips to help improve your “selling” powers, whether you are talking to an audience of one or one hundred:
The audience may not remember exactly what you said, or what you did, but they will always remember how you made them feel and humour is one of the most effective tools for connecting with an audience.
A key element of communication that is often overlooked, is listening. The ability to read an audience and tailor the message depending on their reaction or engagement is important.
If you’re delivering a formal presentation, it is important to dress in an appropriate manner. Don’t let the dry cleaner’s tag or a wrong sized suit be the elephant in the room that detracts from your message. Think about the image you want to create and choose an outfit that suits the occasion.
Delivering a great speech requires practice and training. You can do this in a group setting by joining a public speaking group like Toastmasters International or you can video your speeches and watch the playbacks, or ask a friend to give you honest, constructive feedback.
Any speaker can have an off day, but it’s important that the audience doesn’t sense this. Prior to any stage performance do something that you enjoy to put yourself in the right mood before your presentation.
6) Facial expressions
Frivolity may not be appropriate, but a smile is always a winner. The simple gesture of smiling can soften the mood and bring a personal touch.
7) Eye Contact
Occasionally focusing your eyes on different members of the audience shows sincerity, makes the message more personal, and will help ensure your audience is more attentive. Also, by treating the audience as one person you can help still any nerves and create a greater connection.
Do not limit the success of your business by your inability to communicate and successfully sell yourself. If you want to increase your sales – then it’s important to learn to sell yourself first.